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Tag: tech PR

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On the Ground: Ireland and Technology Innovation from Dublin to Galway

Posted on

03/07/2017

by

Michiko Morales

Fáilte! That’s “welcome” in Irish. And, on a trip to the Emerald Isle, you will most definitely feel welcomed, whether your visit be for business or pleasure. I recently visited Ireland to explore diversification and expansion and see what the Emerald Isle might hold
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How to Survive Your First Year at a High-Tech PR Agency

Posted on

07/20/2016

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Michiko Morales

A lot can change over the course of a year. You become a year older, a year wiser, you may gain – or hopefully lose – ten pounds, you could retire or you could graduate and begin a new job. That’s where I found
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Sharing Insight to Help D.C. Startups Accelerate Growth through PR and Marketing

Posted on

05/23/2016

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Michiko Morales

The startup scene is on the path for exponential growth in the Washington, D.C. metro area, and it is no secret that this region is primed for success, especially in tech. On May 17, WeWork brought together local area entrepreneurs, techies and businesspeople for
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D.C. Area Startups: Learn How to Accelerate Growth with Marketing and Public Relations

Posted on

05/13/2016

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Michiko Morales

By now it’s no secret that the Washington D.C. metro area is starting to become the next startup tech hub. Companies are creating and cultivating innovative products and services – as well as expanding – right here in our nation’s capital. And startups in
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The Millennials Are Coming! 5 Ways to Attract Millennials to Your Content Marketing

Posted on

03/10/2016

by

Gabriel Marketing Group

How do we define the Millennial generation? For Generation Y, also known as Millennials, the delineations can vary, but most researchers go by the years between 1980 to the early 2000s, meaning they range from ages 18 to 35. There are about 80 million
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How To Grow Your Business Through an Integrated Marketing and Public Relations Strategy

Posted on

02/19/2016

by

Michiko Morales

When it comes to growing a business, many organizations look to either a marketing or public relations strategy to help reach the right audience. The overall goal of both efforts is to increase brand awareness that results in quickly growing your business. More often
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Choosing PR as a Career Path

Posted on

01/29/2016

by

Michiko Morales

It wasn’t so long ago that I started my career as a public relations professional. To be honest, it feels like yesterday that I walked into this office, full of confidence for my interview. Public Relations is a great career path for a variety
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Stand Out from the Crowd: 3 Rules for Building Better Relationships with Journalists

Posted on

01/21/2016

by

Michiko Morales

In 1971 Edward Bernays, the father of public relations said, “Public relations, effectively used, helps validate an underlying principle of our society–competition in the market place of ideas and things.” Fast forward 35 years, and that same philosophy still holds true in modern day
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The First 20 Minutes: 6 Tips for Communicating When a Crisis Hits

Posted on

01/14/2016

by

Michael Tebo

Picture this: A user of your new on-demand service just posted a story to her blog about a terrible experience, and major media outlets are now reporting on the story. Someone discovered your app is inadvertently making users’ private information public, and now they’re
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Kick Off 2016 with the Right PR Tools in Your Back Pocket

Posted on

01/11/2016

by

Michiko Morales

Let’s face it – as PR professionals, there just aren’t enough hours in the day to cross off every item on our growing to-do lists. Even when falling into a routine and thinking we have a good handle on our workloads, our jobs are
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