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Tag: pr agency for b2b startups

Does Earned Media Still Matter in the AI Era?

Posted on

05/05/2025

by

Michael Tebo

Why should you still do PR in the AI era? Earned media—news articles, interviews, profiles, and features secured through rigorous editorial standards—serves as a vital signal of legitimacy amid the noise.
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Staying Seen in Uncertain Times

Posted on

03/27/2025

by

Leah Nurik

In uncertain times, pulling back is a mistake. This blog post urges companies to lead with visibility, not silence. Drawing lessons from Salesforce’s bold PR strategy during the 2020 COVID crisis, it emphasizes how strategic, purpose-led communications build trust, drive growth, and ensure your
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Why Cutting PR in Tough Times is a Costly Mistake (And What to Do Instead)

Posted on

03/17/2025

by

Leah Nurik

Cutting PR during economic downturns may seem practical, but it risks eroding trust, visibility, and momentum. This blog post explains why sustained PR efforts are essential for brand resilience and growth, offering strategic alternatives to stay visible, credible, and competitive—ensuring your brand is remembered
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The Power of Third-Party Validation: Why Industry Awards Matter

Posted on

03/11/2025

by

Michael Tebo

Trying to stand out in a crowded market? Industry awards are your secret weapon. They build instant credibility, fuel media buzz, boost sales, and even attract top talent. This blog post breaks down why awards matter, how to leverage them, and how GMG can
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PR FAQ for Startups and High-Growth Tech Companies

Posted on

07/17/2020

by

Gabriel Marketing Group

We sat down with our founder and CEO Leah Nurik to discuss some of the most frequently asked questions when we engage startups and high-growth technology companies. Our discussion follows below. What types of clients does GMG serve? Leah: Gabriel Marketing Group (GMG) is
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The Do’s and Don’ts of Social Media PR for Tech Companies

Posted on

07/01/2020

by

Michael Tebo

Long gone are the days of waking up every morning and waiting for the local newspaper to arrive at your doorstep. Today, you wake up, grab your cell phone, open Twitter and read your first piece of news before you even leave the comfort
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How to Launch a PR Strategy for Your Tech Startup in Six Simple Steps

Posted on

04/12/2018

by

Michiko Morales

You’ve got a whiz-bang product that will shake up the market. You’ve got a new round of funding to keep the lights on and the company growing. You’ve got a great executive team and talented employees. Now all you need is to establish the
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