Tag: media relations strategy

Top 5 Reasons Why One-and-Done PR Campaigns Don’t Work

Posted on

07/06/2023

by

Michael Tebo

One-hit wonders belong on the radio, not as part of a failed communications strategy that is meant to represent your brand. Standalone PR campaigns are a fleeting endeavor that we see fail to achieve long-term impact, time after time. At their best, they only leave

Why You Need To Keep Doing PR Even When Budgets are Tight

Posted on

03/07/2023

by

Michael Tebo

During times of transition or challenging times with profitability, it may be tempting for businesses to cut back on their public relations (PR) efforts to save costs. However, there are several reasons why this may not be a wise decision. PR is an essential

Here’s How NOT to Have a Perfectly Planned Corporate Retreat — And Why We Love it that Way!

Posted on

02/15/2023

by

Michiko Morales

Has your company ever taken a corporate retreat? Probably not one like ours. For our 2023 kickoff and our first in-person gathering since the pandemic, GMG chose an untraditional path, skipped the beige hotel conference rooms in downtown Washington D.C. and headed to the