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Tag: How to get media coverage for my tech company

Does Earned Media Still Matter in the AI Era?

Posted on

05/05/2025

by

Michael Tebo

Why should you still do PR in the AI era? Earned media—news articles, interviews, profiles, and features secured through rigorous editorial standards—serves as a vital signal of legitimacy amid the noise.
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7 Important Ways PR Influences AI 

Posted on

04/03/2025

by

Leah Nurik

AI might be telling your story—but PR decides which story gets told. As people turn to ChatGPT and other AI tools instead of Google, your brand’s visibility depends on having the right content in the right places. PR fuels the digital footprint AI relies
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Staying Seen in Uncertain Times

Posted on

03/27/2025

by

Leah Nurik

In uncertain times, pulling back is a mistake. This blog post urges companies to lead with visibility, not silence. Drawing lessons from Salesforce’s bold PR strategy during the 2020 COVID crisis, it emphasizes how strategic, purpose-led communications build trust, drive growth, and ensure your
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Why Cutting PR in Tough Times is a Costly Mistake (And What to Do Instead)

Posted on

03/17/2025

by

Leah Nurik

Cutting PR during economic downturns may seem practical, but it risks eroding trust, visibility, and momentum. This blog post explains why sustained PR efforts are essential for brand resilience and growth, offering strategic alternatives to stay visible, credible, and competitive—ensuring your brand is remembered
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The Power of Third-Party Validation: Why Industry Awards Matter

Posted on

03/11/2025

by

Michael Tebo

Trying to stand out in a crowded market? Industry awards are your secret weapon. They build instant credibility, fuel media buzz, boost sales, and even attract top talent. This blog post breaks down why awards matter, how to leverage them, and how GMG can
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Why Contributed Articles Are More Important Than Ever

Posted on

02/25/2025

by

Michiko Morales

The newsroom workforce in the U.S. has been gutted. Between 2008 and 2020, newsroom employment dropped by 26%, with newspaper newsrooms taking the hardest hit—losing a staggering 57% of their workforce, according to Pew Research Center. Fewer journalists mean fewer in-depth stories, and news
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How to Maximize Your Big Press Moment with These Must-Know PR Strategies

Posted on

10/04/2019

by

Michael Tebo

Whether you like it or not, if you’re running a business, you will be placed in the media spotlight. Not only that – don’t you want to be a part of the buzz? Regardless of your reason for making headlines, you need to be
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