Tag: Facebook

“Should We Be Using Facebook to Generate B2B Leads?”

Posted on

07/26/2021

by

Michiko Morales

Our B2B clients ask us often about whether they should be using Facebook for their digital advertising and marketing. Your technology business does not need Facebook. There, we said it. Unless you’re aiming to make your grandma proud of the organization you’ve built and

How to Boost Social Media Ad Conversions on Facebook

Posted on

02/04/2016

by

Michiko Morales

Unless you’re a major automotive manufacturer, beer company or GoDaddy, chances are you can’t afford a Super Bowl ad. Every year, big brands shell out big bucks to get a highly coveted commercial spot during the most watched event in the U.S. annually. Though

Is There Such Thing As Being Too Connected?

Posted on

12/09/2013

by

Michiko Morales

This morning I woke up to a slightly snowy Virginia and a complete, complex-wide power outage. We’re talking no power, no heat, no hot water and (GASP!)…NO INTERNET. My first concern was for all of the food I have stored in my freezer and