b2b saas pr agency Archives | Gabriel Marketing Group

Does Earned Media Still Matter in the AI Era?

Posted on

05/05/2025

by

Michiko Morales

Why should you still do PR in the AI era? Earned media—news articles, interviews, profiles, and features secured through rigorous editorial standards—serves as a vital signal of legitimacy amid the noise.

7 Important Ways PR Influences AI

Posted on

04/03/2025

by

Leah Nurik

AI is amplifying your brand story—but it’s PR that determines what story gets told In the era of ChatGPT, Claude, Gemini, and whatever next-gen AI pops up tomorrow, one thing is crystal clear: if you’re not controlling your narrative, a bot is. And that

Why Cutting PR in Tough Times is a Costly Mistake (And What to Do Instead)

Posted on

03/17/2025

by

Leah Nurik

When budgets tighten, PR is often first on the chopping block. But here’s the truth: cutting PR is like ghosting your audience right when they need reassurance. Out of sight, out of mind—and that’s a dangerous place to be. Here’s why pulling the plug

The Power of Third-Party Validation: Why Industry Awards Matter

Posted on

03/11/2025

by

Michael Tebo

Standing out from the crowd is more challenging than ever in today’s fast-paced and highly competitive business landscape. While companies invest heavily in marketing, branding, and customer engagement, there’s one element that can significantly enhance credibility and reputation—third-party validation through industry awards. Why Awards

The Fractional CMO: The Secret Weapon for Businesses When Budgets Are Tight

Posted on

02/18/2025

by

Leah Nurik

Marketing is the engine that drives growth, but for many businesses, hiring a full-time Chief Marketing Officer (CMO) simply isn’t feasible—especially when budgets are tight. The solution? A Fractional CMO who provides executive-level marketing expertise on a part-time or contract basis, ensuring that companies

Thought Leadership Is the New Demand Gen—Here’s Why

Posted on

02/07/2025

by

Leah Nurik

What’s fueling market dominance today? It’s not just media coverage or ad spend—it’s trust, credibility, and visibility. Investors, customers, and analysts are all paying attention to the leaders who shape the conversation. The companies winning in today’s economy are setting the agenda. Are you?

GMG Wins Three 2024 MarCom Awards for Excellence in Writing

Posted on

12/04/2024

by

Michael Tebo

We’re excited to announce we’ve won three 2024 MarCom Awards for writing client articles and successfully securing their publication! These three wins highlight our commitment to creating thought leadership that helps our clients truly stand out. As AI becomes widely adopted, there’s no replacing

Pivoting Your PR Strategy for Today’s Digital Age

Posted on

08/06/2024

by

Leah Nurik

Take a deep dive into how PR must evolve amidst declining traditional media influence and rising digital consumption. Over the last few years, the media landscape has undergone a seismic shift primarily driven by rapid technological advancements and changing consumer behaviors. Traditional public relations

GMG and GridPoint Selected as Finalist in PR News’ Platinum Awards

Posted on

09/12/2023

by

Gabriel Marketing Group

We’re thrilled to announce GMG and our client GridPoint have been jointly selected as a finalist in PR News’ Platinum Awards, in the Sustainability Campaign of the Year category. We’re recognized for our one-year PR program of media relations, analyst relations, speaking engagements and

GMG Wins Two Industry Awards for Excellence in Content Marketing

Posted on

06/27/2023

by

Gabriel Marketing Group

We’re thrilled to announce we’ve been awarded a 2023 Hermes Creative Award and a 2023 Communicator Award for excellence in content marketing. Both awards recognized an ebook written and designed by GMG that presented the results of a national consumer survey commissioned by Kajeet,

Tag: b2b saas pr agency

Posted on

05/05/2025

by

Michiko Morales

Posted on

04/03/2025

by

Leah Nurik

Posted on

03/17/2025

by

Leah Nurik

Posted on

03/11/2025

by

Michael Tebo

Posted on

02/18/2025

by

Leah Nurik

Posted on

02/07/2025

by

Leah Nurik

Posted on

12/04/2024

by

Michael Tebo

Posted on

08/06/2024

by

Leah Nurik

Posted on

09/12/2023

by

Gabriel Marketing Group

Posted on

06/27/2023

by

Gabriel Marketing Group