Tag: b2b communications strategy

How to Unlock the Full Potential of a Partnership with a B2B Tech PR Firm

Posted on

05/13/2025

by

Michael Tebo

Earned Media in the AI Era: 5 Reasons Why It Still Matters for B2B Tech

Posted on

05/05/2025

by

Michael Tebo

Why should you still do PR in the AI era? Earned media—news articles, interviews, profiles, and features secured through rigorous editorial standards—serves as a vital signal of legitimacy amid the noise.

Does PR Influence AI? 7 Powerful Reasons the Answer Is Yes

Posted on

04/03/2025

by

Leah Nurik

PR Visibility During Uncertainty Is Your Growth Strategy—Because Disappearing Is a Costly Mistake

Posted on

03/27/2025

by

Leah Nurik

Why Cutting PR in Tough Times is a Costly Mistake (And What to Do Instead)

Posted on

03/17/2025

by

Leah Nurik

Why the PR Value of Awards Is the Power Move You’re Not Using Enough

Posted on

03/11/2025

by

Michael Tebo

The High Value of a Forbes Council Membership: 6 Reasons Why It’s Worth It

Posted on

03/04/2025

by

Leah Nurik

Why Contributed Articles in B2B Tech Are More Indispensable Than Ever

Posted on

02/25/2025

by

Michiko Morales

The Fractional CMO: The Secret Weapon for Businesses When Budgets Are Tight

Posted on

02/18/2025

by

Leah Nurik

GMG Wins Three 2024 MarCom Awards for Excellence in Writing

Posted on

12/04/2024

by

Michael Tebo