Tag: ai pr agency b2b

How B2B Tech Companies Can Earn Citations from AI Platforms Like ChatGPT, Gemini, and Perplexity

Posted on

05/29/2025

by

Leah Nurik

AI-generated content is now a top discovery channel for B2B tech buyers, but citation isn’t random—it favors authoritative, well-structured sources. To earn visibility, brands must invest in LinkedIn thought leadership, trustworthy blogs, and AI-readable pages. AI citation is the result of strategic PR, content,

Does Earned Media Still Matter in the AI Era?

Posted on

05/05/2025

by

Michael Tebo

Why should you still do PR in the AI era? Earned media—news articles, interviews, profiles, and features secured through rigorous editorial standards—serves as a vital signal of legitimacy amid the noise.

7 Important Ways PR Influences AI

Posted on

04/03/2025

by

Leah Nurik

AI might be telling your story—but PR decides which story gets told. As people turn to ChatGPT and other AI tools instead of Google, your brand’s visibility depends on having the right content in the right places. PR fuels the digital footprint AI relies

Staying Seen in Uncertain Times

Posted on

03/27/2025

by

Leah Nurik

In uncertain times, pulling back is a mistake. This blog post urges companies to lead with visibility, not silence. Drawing lessons from Salesforce’s bold PR strategy during the 2020 COVID crisis, it emphasizes how strategic, purpose-led communications build trust, drive growth, and ensure your