Many B2B tech leaders come to us frustrated by:
We solve these problems with strategic PR for B2B tech—a proactive, outcomes-driven approach tailored to the speed, complexity, and demands of today’s technology markets.
Each of our award-winning B2B tech PR services is tailored to increase awareness, build trust, and establish market leadership for your brand:
Strategic Positioning & Messaging
Through a series of deep-dive conversations, competitive analysis, and brand audits, we translate complex technologies into clear, compelling messaging. This foundation ensures every pitch, release, and article reinforces your brand promise and differentiates you in a crowded marketplace.
Press Releases
From product launches and strategic hires to awards and funding news, we craft each release to be both journalist-ready and optimized for discovery by AI platforms. Our team ensures your announcements are not only seen, but remembered and shared.
Proactive Media Pitching
Our B2B tech PR team continuously develops fresh, relevant angles that align with editorial trends and your business goals. From customer success stories to bold executive perspectives, we maintain a steady media pipeline that builds visibility, brand equity, and long-term credibility.
Rapid-Response Pitching
We monitor industry trends, policy shifts, and emerging technologies to find opportunities where your experts can add timely insight. Within hours, we craft and deliver compelling commentary to reporters, helping you shape the narrative and be part of national and industry-wide conversations.
Thought Leadership
For clients aiming to elevate executive visibility, we plan and execute integrated campaigns combining bylined articles, award pursuit, and targeted social media amplification—creating cohesive momentum across traditional and digital channels.
Bylined Articles
We ghostwrite and place bylined articles that showcase your executive team’s expertise, values, and vision. Published in respected outlets, these pieces build trust with your audience, reinforce your brand narrative, and contribute to both media visibility and search engine presence.
Awards Program
We identify the right awards for your company, prepare compelling submissions, and manage deadlines and requirements from start to finish. Winning or even being shortlisted boosts brand credibility, strengthens investor confidence, and enhances your visibility with customers and media.
Crisis Communications and Ongoing PR Support
Whether you’re navigating sensitive issues, managing change, or responding to external scrutiny, we offer strategic guidance to protect your reputation. We help you communicate with transparency and empathy, ensuring consistency across press, stakeholders, and internal teams.
Q: What types of tech companies do you work with?
A: We specialize in strategic PR for B2B tech companies across sectors like SaaS, cybersecurity, AI, DevOps, cloud infrastructure, and enterprise IT. Our clients often have complex, technical offerings that demand deep industry knowledge and precise messaging. Whether you’re pre-Series A or scaling post-IPO, we know how to translate technical value into media coverage, analyst credibility, and commercial impact. If your buyers are technical and your differentiation is hard to explain, we’re built to make you stand out.
Q: How do you measure the success of a PR campaign?
A: We believe B2B tech PR services should be measurable and accountable. That’s why we track success across multiple dimensions—media placements, analyst briefings, sentiment analysis, share of voice, website traffic, referral sources, and contribution to lead generation. We deliver monthly reports that connect PR activity to business outcomes, and we continuously refine strategies based on performance. For clients with marketing automation tools, we integrate earned media results into broader marketing attribution to give a clearer view of how PR supports your growth objectives.
Q: What does GMG mean by “thought leadership” in PR?
A: At GMG, thought leadership means more than occasional blog posts or media quotes—it’s a coordinated campaign designed to elevate your executives and brand as trusted voices in your industry. We typically combine three core elements: bylined articles that share original insights, industry award submissions that validate credibility, and targeted social media engagement to amplify reach. This integrated approach builds authority, earns trust from media and analysts, and drives lasting visibility with your buyers.
Q: Do you offer one-time projects or only retainers?
A: We offer both project-based and retainer-based strategic PR for B2B tech, depending on your goals and timeline. One-time projects—like launches, rebrands, or funding news—can create immediate impact. But long-term programs deliver the strongest momentum, media equity, and sustained visibility. Retainers allow us to build journalist relationships, deepen thought leadership, and maintain a consistent presence across earned and AI-discovered channels. We’re flexible—but always focused on aligning strategy with your growth stage and priorities.
Q: How fast can you get started?
A: We’re structured to move quickly when needed. For urgent campaigns—such as funding news or crisis response—we can begin within a few business days. We mobilize senior strategists, writers, and media pros to get your story out fast without sacrificing quality. For longer-term engagements like strategic messaging or brand repositioning, we recommend a 2–4 week onboarding window to ensure we fully understand your company, product, audience, and goals. Either way, we tailor the pace to match your priorities.
Q: Can you work with in-house comms or other agencies?
A: Yes—collaboration is core to how we deliver strategic PR for B2B tech. We often serve as an extension of in-house communications teams, supporting media relations, analyst engagement, executive visibility, and crisis response. We’re also experienced in working alongside other agencies, including branding, demand generation, SEO, and paid media partners. Our role is to ensure your PR efforts are aligned with the broader marketing strategy, messaging is consistent across channels, and opportunities aren’t missed. We play well with others and help everyone win.
1765 Greensboro Station Pl., Suite 900, McLean, VA 22102 | info@gabrielmarketing.com | 703-485-3117