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Category: Trending

Close-up of a professional typing on a laptop keyboard, representing content creation and Generative Engine Optimization for B2B tech.

Why Your Content Is Invisible to AI: The Power Shift to User Intent with Generative Engine Optimization for B2B Tech

Posted on

08/25/2025

by

Michael Tebo

Buyers no longer rely solely on search engines—they increasingly turn to generative AI platforms that scan, summarize, and recommend content. If your insights aren’t optimized for these platforms, your brand risks invisibility at the very moment buying decisions are being shaped.
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Business team in a modern conference room with a presenter leading a discussion on strategy, illustrating the value of outsourcing PR for B2B tech.

In-House or Agency? The 4 Costly Mistakes to Avoid When Outsourcing PR for B2B Tech

Posted on

08/14/2025

by

Michael Tebo

As B2B tech companies scale, many reach a critical decision point: should public relations remain in-house, be outsourced, or operate through a hybrid model? To help unpack the tradeoffs and timing when outsourcing PR for B2B tech, we asked Leah Nurik, founder and CEO of Gabriel Marketing Group, about how fast-growing tech firms can structure their PR function for visibility, velocity, and strategic impact.
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Team at an enterprise B2B tech PR agency collaborating during a strategy session with colorful sticky notes on a wall.

Enterprise B2B Tech PR: How to Avoid the Wrong Agency and Choose a Proven Partner for Measurable Growth

Posted on

08/13/2025

by

Leah Nurik

Choosing the right enterprise B2B tech PR agency can make or break your growth trajectory. The right partner brings deep category expertise, strategic vision, and measurable impact. The wrong choice wastes budget, stalls momentum, and erodes credibility. Selecting wisely means going beyond flashy credentials to find a firm that understands your vertical, operates at your scale, and connects public relations directly to business outcomes.
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Businesswoman reviewing notes on a clipboard surrounded by sticky notes, symbolizing planning for an exit PR strategy for B2B tech.

Exit PR Strategy for B2B Tech: Avoid the Costly Mistakes of Waiting Until the Deal Is Too Close

Posted on

08/12/2025

by

Michael Tebo

For B2B tech companies, an effective exit PR strategy for B2B tech can be one of the most underutilized tools for increasing valuation, attracting investor attention, and influencing successful exits. Gabriel Marketing Group (GMG) has seen how starting this strategy early can make a measurable difference in deal outcomes. GMG founder and CEO Leah Nurik explains how thoughtful PR strategy supports M&A, IPO readiness, and investor confidence, and why an exit PR strategy for B2B tech should start much earlier than most founders realize.
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Silhouettes of business professionals networking, representing analyst relations for B2B tech companies.

Analyst Relations for B2B Tech Companies: Too Often Ignored—Here’s Why That’s a Costly Mistake

Posted on

08/05/2025

by

Michael Tebo

Analyst relations for B2B tech companies—especially early-stage SaaS startups—can be the difference between being overlooked and becoming a recognized market player. Yet too often, founders hesitate to invest in AR due to misconceptions about cost, timing, or ROI. We asked Gabriel Marketing Group founder and CEO Leah Nurik some of the most frequent questions we hear from clients about AR—and how to do it right.
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Woman leading a meeting with diverse members of a B2B tech PR firm, reviewing charts and graphs on a table.

B2B Tech PR Firm Pricing: Costs, Value, and ROI Explained

Posted on

07/14/2025

by

Michael Tebo

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Find out how to get cited by AI and see how top B2B tech companies earn mentions in answers from platforms like ChatGPT and Gemini.

Left Out by AI? An Essential Guide on How to Get Cited by AI for B2B Tech Companies

Posted on

05/29/2025

by

Leah Nurik

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Retro-styled robot reading a newspaper, symbolizing earned media in the AI era.

Earned Media in the AI Era: 5 Reasons Why It Still Matters for B2B Tech

Posted on

05/05/2025

by

Michael Tebo

Why should you still do PR in the AI era? Earned media—news articles, interviews, profiles, and features secured through rigorous editorial standards—serves as a vital signal of legitimacy amid the noise.
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A retro-style illustration of a robot using a megaphone to broadcast content typed by a person at a typewriter labeled "PR," symbolizing how PR influences AI outputs.

Does PR Influence AI? 7 Powerful Reasons the Answer Is Yes

Posted on

04/03/2025

by

Leah Nurik

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Symbolizing PR visibility during uncertainty, a stylized illustration of a lighthouse shining through stormy waves.

PR Visibility During Uncertainty Is Your Growth Strategy—Because Disappearing Is a Costly Mistake

Posted on

03/27/2025

by

Leah Nurik

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