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Category: Blog

A team of professionals gathered around a conference table reviewing charts and data as a woman leads the discussion, illustrating how AI is changing PR strategies and collaboration.

AI, GEO & the Future of PR: A Complete Guide to How AI is Changing PR

Posted on

11/20/2025

by

Michael Tebo

The discovery landscape has changed more in the last 18 months than in the previous decade. Buyers are no longer starting their journey with Google—they’re asking ChatGPT, Perplexity, Gemini, Claude, and Grok. This shift has profound implications for public relations (PR) and content strategy. Brands that once relied on traditional SEO and earned media for visibility must now understand how generative engines decide which company’s content to cite, which insights to trust, and which narratives to surface.Generative Engine Optimization for PR is now central to this new discovery process.
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A group of colleagues in a modern open office discussing strategy around a desk with laptops and monitors, illustrating how PR and GEO work together for stronger B2B tech visibility.

From Media Mentions to AI Citations: How PR and GEO Work Together for Better Visibility in the Age of AI-Driven Discovery

Posted on

11/19/2025

by

Michael Tebo

The discovery landscape for B2B technology companies is shifting fast. AI citations are now a critical factor as search is fragmenting, making it essential for leaders to understand how PR and GEO work together for better AI visibility. Buyers increasingly turn to generative AI platforms—such as ChatGPT, Perplexity, Gemini, Claude, and Grok—often before ever typing a keyword into Google. Yet many PR and communications programs are still built around assumptions from a time when traditional search engines and media coverage shaped most discovery.
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Two professional women reviewing a roadmap for engaging a B2B tech PR agency on a laptop in a modern office setting.

The 90-Day Roadmap for Engaging a B2B Tech PR Agency

Posted on

11/17/2025

by

Michael Tebo

Struggling to get traction with a new PR agency? The first 90 days are critical—but too often, they’re wasted on vague onboarding and missed expectations. This blog lays out a clear, structured roadmap for engaging a B2B tech PR agency, with defined milestones across three key phases: foundation, activation, and traction. Learn how to align fast, generate early media results, and turn your agency into a strategic growth partner—starting from day one.
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How To Activate Media Coverage for Sales Enablement: 5 Strategic Approaches

Posted on

11/14/2025

by

Michael Tebo

Too often, media coverage creates buzz but fails to influence sales. The core issue isn’t visibility—it’s activation. Without being systematically integrated into ABM campaigns, nurture sequences, and sales cadences, even high-quality coverage gets lost in the noise. In today’s trust-driven B2B tech landscape, third-party validation must be treated as a sales asset, not just a PR win. When used strategically, earned media can build credibility, open doors, and accelerate the buyer’s journey at every stage.
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A group of people raising colorful glass goblets in a cheerful toast during an outdoor gathering, symbolizing connection and celebration of GEO content development services for B2B tech brands.

Gabriel Marketing Group Launches GEO Content Development Services for B2B Tech Brands

Posted on

11/13/2025

by

Michael Tebo

At GMG, we’ve always believed great storytelling drives growth. But with AI platforms like ChatGPT and Gemini reshaping discovery, visibility now means being cited by generative engines—not just ranking on Google. Our new GEO Content Development Services, powered by Brandi AI™, help brands lead in this new era.
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Strategic PR Partnership or Task-Taker? How to Diagnose Your PR Agency Relationship and Demand More from Your Communications Investment

Posted on

11/06/2025

by

Michiko Morales

If you’ve ever felt like your PR agency spends more time checking boxes than moving the business forward, you’re not alone. Many companies hire what they believe is a strategic PR partnership—only to discover they’ve ended up with a task-taker. The difference is critical: a task-taker executes deliverables, whereas a strategic partner, as the B2B tech PR agency Gabriel Marketing Group defines it, drives outcomes for your business.
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Two professionals in a meeting discussing a presentation on a laptop screen, symbolizing strategy and planning for high-impact B2B tech media coverage.

High-Impact B2B Tech Media Coverage: How It Really Happens

Posted on

11/05/2025

by

Michael Tebo

Great press doesn’t come from luck or a single announcement. It comes from having a compelling story, supporting evidence, and the right approach to sharing your B2B technology company with the world. Because once you understand how the modern media landscape works — and how journalists discover and choose stories — you can position your company to become the one everyone wants to write about.
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PR Agency or Another Engineer? How to Know When You’re Ready for a Real PR Investment

Posted on

11/03/2025

by

Michiko Morales

Life in startups and early-stage companies is a constant exercise in tradeoffs. You’re making high-stakes bets with limited runway, knowing each choice nudges your trajectory toward breakout growth… or a much harder road. Few decisions feel more existential than how to spend that next $15k per month on either a PR agency investment or additional engineering resources. Do you hire another engineer to accelerate product velocity? Or do you invest in a PR agency to accelerate market momentum? Both can be right. Both can be wrong. And evaluating the difference requires more than gut instinct or investor pressure — it requires a readiness check.
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Group of people raising colorful glasses in a celebratory toast at an outdoor gathering, symbolizing connection and shared success through Generative Engine Optimization for brands.

Generative Engine Optimization: How GMG and Brandi AI are Putting Clients at the Center of AI-Driven Discovery

Posted on

10/30/2025

by

Michael Tebo

We’re thrilled to announce we’ve joined the Brandi AI Global Agency Partnership Program, enabling us to help clients measure, optimize, and strengthen how they appear in AI-generated responses through Generative Engine Optimization strategies.
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A professional working on a laptop during a meeting, representing strategic PR for market impact through collaboration, data-driven planning, and digital communication strategies.

Strategic PR for Market Impact: How Three High-Stakes PR Announcements Turned Into Measurable Growth

Posted on

10/29/2025

by

Michiko Morales

Major business milestones — global investments, funding rounds, and breakthrough partnerships — can change a company’s trajectory in an instant. But only if the right audiences and stakeholders hear about them. Visibility without credibility is just noise. Credibility without visibility is silence. Strategic PR for market impact is what transforms big news into big outcomes. For communications leaders, founders, and growth-stage executives, the challenge is not only having a story worth telling, but ensuring it drives real-world results.
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