5 Corporate Culture Musts for Retaining Key Players for the Long Haul

Posted on July 7, 2015 by Leah Nurik

One of the most challenging aspects of running a company is hiring and retaining great employees. So how do organizations around the globe do it? For any business large or small, keeping A+ players for the long haul all boils down to corporate culture. Your workplace culture not only says a lot about the company […]

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Top 4 Reasons You Need Social Media in Your Marcom Campaign

Posted on June 29, 2015 by Gabriel Marketing Group

If it were possible to do something for free that would ultimately give you substantial return, wouldn’t you invest time into it? With more than 665 million daily active users on Facebook and over 500 million registered users on Twitter, companies can’t afford to ignore today’s most-visited and engaging social platforms. Luckily, most marketers are […]

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Maintaining Media Relationships: The Foundation of Effective PR

Posted on June 22, 2015 by Leah Nurik

Journalists and PR professionals go together like peas and carrots (thanks, Forrest) – or at least we should. After all, without the media, where would public relations pros be? And conversely, journalists would have to do a bit more legwork without a little PR push now and again.  As PR practitioners at a technology marketing company, […]

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Five Must-Read Tips for Avoiding Brand Gaffes in the Social Age

Posted on June 15, 2015 by Leah Nurik

Twenty minutes.  That’s how long it takes a story to break in today’s ever-connected world. With Twitter, Facebook, Instagram and the Internet at large, what used to be a two- to three-hour delay before a story hit is now down to the length of a good power nap. While this connectivity is great for keeping […]

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Influencer Interview: 5 Questions with Kimberly Weir of Mid-Atlantic Venture Association (MAVA)

Posted on June 8, 2015 by Michiko Morales

This week, we’re launching an “Influencer Interview” series that will periodically take a closer look at leaders and trailblazers in the high technology and high-growth company fields. We knew we wanted the first Influencer Interview to be special, and I couldn’t think of a better person to turn to than one of my long-time friends, […]

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Mythbusters: PR Edition – Hint: It’s Not Like TV

Posted on June 1, 2015 by Leah Nurik

My introduction to PR came from Samantha Jones. Her job was certainly fabulous – going to parties, meeting celebrities, wearing expensive (and revealing) clothes and drinking cosmos. Of course, PR isn’t always like this. Mostly. There are plenty of myths about PR out there – such as the glamorous partying – and while some of […]

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Reputation Management: Tips for Keeping Clients Squeaky Clean

Posted on May 26, 2015 by Leah Nurik

A company’s public reputation has a direct impact on its bottom line. When the BP oil spill occurred in the Gulf of Mexico in 2010, the company was hit with an unbelievable amount of negative press, resulting in irreparable damage to the BP brand. The company has since made strides to win back public favor, […]

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Marketing Takeaways from Summer Blockbusters

Posted on May 18, 2015 by Leah Nurik

It’s my favorite time of year – summer blockbuster movie season. I should be ashamed of how much I spend on movie tickets, popcorn and kiddie pool-sized sodas during Hollywood’s High Holy Season. The sum could probably put my non-existent children through a cushy private college if invested well. But I justify it by knowing […]

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To the Class of 2015: 3 Must-Dos for Getting Hired Right Away

Posted on May 11, 2015 by Michiko Morales

A couple of weeks ago, I received a Facebook message from an old colleague of mine asking if we are hiring. He was recommending his former intern for a junior-level position. I immediately messaged him back that we are hiring and said I wanted to review her resume right away. Yes, it’s that time again […]

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Three of Mom’s Greatest Lessons

Posted on May 7, 2015 by Leah Nurik

As the age-old saying goes, “Momma always knows best!” Fast-forward a few years and, looking back now as an adult, it’s funny just how true this statement is. From the lessons taught in our early elementary years to the “how to do your own laundry” rundown we were given before shipping off to college, mom […]

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