How to Pivot to a Mission-Based Public Relations Strategy
Every company wants to make money. You know it, I know it and customers know it. That makes it boring. If your sole, driving mission is to make money, you’re no different than any of your competitors. And with so many businesses making noise about profits and returns and bottom lines, it’s easy for your […]
How to Launch a PR Strategy for Your Tech Startup in Six Simple Steps
You’ve got a whiz-bang product that will shake up the market. You’ve got a new round of funding to keep the lights on and the company growing. You’ve got a great executive team and talented employees. Now all you need is to establish the brand’s credibility and get the attention of key influencers and potential […]
On the Ground: Ireland and Technology Innovation from Dublin to Galway
Fáilte! That’s “welcome” in Irish. And, on a trip to the Emerald Isle, you will most definitely feel welcomed, whether your visit be for business or pleasure. I recently visited Ireland to explore diversification and expansion and see what the Emerald Isle might hold for the future of GMG. We have made a name for […]
How to Ace Your Next Media Interview: 8 Essential Tips for Success
Media interviews can be nerve-wracking. But did you know that the fear of public speaking, Glossophobia, is America’s No.1 phobia? Most surprisingly, it’s ranked higher than a fear of death or spiders, which are ranked No. 2 and No. 3, respectively. I’ve experienced it first-hand during my career working at tech PR and marketing firms. […]