Gabriel Marketing Group (GMG) case studies show how B2B technology companies use strategic public relations, media relations, analyst relations, and thought leadership programs to build visibility, credibility, and market momentum. GMG helps SaaS, enterprise software, and high-growth technology companies secure high-impact media coverage, strengthen brand authority, support funding and growth milestones, and turn market awareness into measurable business results.
Here’s just a few examples of how our B2B tech PR programs have helped high-growth companies stand out in crowded markets, dominate Share of Voice, and turn momentum into market leadership.
Strategic B2B tech PR, industry analyst, and thought leadership campaigns that drive measurable impact—see how high-growth companies dominated Share of Voice and turned media momentum into market leadership.
A recruitment technology company was highly respected in its industry circles but lacked visibility in mainstream media. The company needed to elevate its national media presence to support ambitious growth, differentiate from competitors, and position its executives as expert voices during an evolving labor market driven by post-COVID hiring challenges.
GMG refined the company’s messaging and launched a proactive PR campaign targeting national reporters with real-time labor market data, expert commentary, and timely story ideas. Subject matter experts were positioned as trusted media sources for trends such as The Great Resignation, wage transparency, and workforce volatility.
Over one year, GMG secured 91 national media placements, including top-tier outlets, resulting in $75.1M in advertising equivalency and 27.7 billion impressions. The campaign doubled the company’s Share of Voice compared to competitors and significantly expanded brand influence among HR leaders and business decision-makers nationwide.
A rapidly growing smart building tech company needed to establish brand recognition from scratch in a competitive market. With no prior media presence, the company sought to drive awareness, gain analyst recognition, and position itself as an innovator in IoT-powered building solutions across commercial real estate.
GMG implemented a full-spectrum visibility campaign, combining national media outreach, analyst briefings, and strategic award submissions. Messaging emphasized the company’s leadership in IoT and automation, with stories aligned to commercial real estate trends and sustainability—positioning the client as an authority in building intelligence.
Over two years, GMG secured 345 earned media placements, delivered 875 million impressions, and generated $2.9 million in PR value. We also landed 13 major industry awards and conducted 15 high-impact analyst briefings, transforming the brand into a recognized leader in smart building innovation.
A U.S.-based producer of sustainable aviation fuel announcing a major international investment needed to break into a competitive industry without prior visibility. It had to demonstrate innovation, build credibility, and secure targeted media coverage in the U.S. and partner countries in Europe, Asia, and South America.
A global media campaign positioned the company as an SAF innovator with strong backing. Messaging highlighted proprietary waste-to-fuel technology, alignment with net-zero goals, and binding airline agreements. Outreach targeted top-tier business, aviation, and sustainability media in the U.S. and investor markets.
GMG’s campaign secured 199 media placements, reaching nearly 300 million people with $10M+ in advertising equivalency. Coverage spanned U.S. media, including Axios, Fortune, Aviation Week, Miami Herald, and Sacramento Bee, plus leading publications in all partner geographies, establishing the company as a global SAF pioneer.
Although the company held an 80% market share in residential drainage, it was underrepresented in media conversations and lacked the brand authority needed to grow. They needed to become a go-to expert in water management solutions across both residential and commercial audiences.
GMG created a PR strategy anchored by “Dr. Drainage,” a media-friendly expert persona that delivered useful insights on stormwater and irrigation issues. Campaigns focused on thought leadership, evergreen education, and media blitzes across TV, print, and digital to boost brand resonance and audience trust.
GMG’s campaign generated $9.85M in publicity value and $3.25M in media value, with high-profile placements across major consumer and trade outlets. The company became a nationally recognized resource for water management solutions, driving greater engagement among contractors, architects, and retail buyers.
A fast-growing cash back shopping app contracted with GMG to differentiate itself from major players in the market and expand its membership base. Despite offering strong benefits to users, the brand faced low awareness and intense competition from larger, established platforms. To grow its audience and attract long-term partners, the company needed to build national visibility, educate consumers on the advantages of cash back shopping, and drive measurable increases in app downloads and membership sign-ups.
GMG designed a comprehensive publicity campaign linking the app to high-engagement shopping events such as Black Friday, Valentine’s Day, and Back-to-School, while generating original news through commissioned consumer surveys. We targeted smart shopping and lifestyle media to educate users on the benefits of cash back shopping and highlight key features. To strengthen authority, GMG also produced three weekly blog posts on trending consumer topics and savings tips,.
GMG’s campaign delivered 145 media placements across top-tier consumer, business, and lifestyle outlets, including NBC News, CNBC, MSN Travel, Business Insider, Yahoo! News, and Parade. A standout highlight was a USA Today “USA Snapshot” graphic on the front page. Coverage generated $3.7M+ in advertising equivalency (35x ROI), boosting membership, driving national visibility, and ultimately contributing to the company’s acquisition by a leading e-commerce platform.
An Iot security firm needed to rapidly build brand visibility and thought leadership in firmware protection. The company’s objective was to attract enterprise partners, raise awareness among security buyers, and build a credible media presence in preparation for acquisition talks.
GMG executed a high-impact PR campaign targeting national tech and business media. We positioned the company as a pioneer in firmware-level cybersecurity, tied messaging to growing concerns around IoT vulnerabilities, and leveraged media placements to drive urgency and awareness of the company’s unique security solutions.
GMG secured placements in The Wall Street Journal, The Washington Post, Los Angeles Times, Bloomberg, and more. The campaign successfully positioned the client as a category leader, contributing to its acquisition by one of the world’s largest technology companies.
A U.S.-based renewable energy technology company, preparing to announce a major investment from two leading investment firms, needed to elevate its profile in a rapidly growing but highly competitive clean tech market. It sought to demonstrate unmatched innovation, secure confidence from investors, and position itself as a leader in accelerating the global clean energy transition.
A highly targeted media campaign positioned the company as a pioneering smart energy systems provider with the credibility of top-tier financial backing. Messaging emphasized its status as the only U.S.-based provider of end-to-end power conversion solutions, alignment with favorable new government energy incentives, and its essential role in enhancing grid resilience and integrating renewable energy at scale.
GMG’s campaign generated high-value coverage in influential outlets, including Axios, Bloomberg, CleanTechnica, Utility Dive, PV Magazine, and San Diego Business Journal. Coverage went beyond mentions; it placed the company at the center of industry trend stories and cementing its reputation as a market leader driving innovation and shaping the future outlook for renewable energy.
A healthcare customer experience platform needed to build credibility with both enterprise health systems and consumers. The company aimed to elevate brand authority by leading conversations around patient access, care navigation, and digital engagement in a post-pandemic healthcare environment.
GMG created a research-driven PR campaign centered on timely consumer surveys and proprietary data insights. We crafted stories around digital booking trends, care delays, and appointment accessibility, targeting top-tier outlets and healthcare trades to reach both institutional buyers and healthcare consumers.
GMG secured media placements in more than 30 outlets, including U.S. News & World Report, Crain’s Chicago Business, Fierce Healthcare, and Orlando Sentinel. The campaign established strong thought leadership, improved market trust, and drove inbound interest from both health systems and patient-focused platforms.
A leading enterprise IT services firm sought to maximize visibility and market confidence during a high-profile acquisition. With competition in the cloud and managed services market intensifying, the company needed a strategic PR push to communicate its growth trajectory, reassure clients, and attract new prospects.
GMG launched a multi-phase publicity campaign timed with the M&A announcement, targeting top-tier business, technology, and industry media. The program included executive interviews, press releases, thought leadership placements, and analyst briefings to position the acquisition as a market-expanding move. Messaging emphasized customer benefits, increased capabilities, and the company’s strengthened position in the cloud services landscape.
GMG secured coverage in over 50 top-tier and indutry trade outlets, achieving millions of media impressions and significantly increasing inbound inquiries. Analyst feedback reinforced the company’s leadership position, and client sentiment tracking indicated a measurable boost in trust and long-term commitment.
A cybersecurity startup needed to make a national impact around its $15 million funding round. The goal was to validate investor confidence, attract enterprise clients, and raise its profile in a saturated market filled with noise and overlapping claims around data security and privacy.
GMG launched a targeted media campaign centered around the funding announcement, positioning the round as a strategic growth moment. We pitched tailored storylines to top-tier tech and regional business outlets, emphasizing the company’s innovative approach to enterprise security and future roadmap in the data infrastructure space.
GMG secured prominent coverage in Axios, TechCrunch, The Baltimore Sun, and the Washington Business Journal. The campaign validated the company’s momentum and helped establish its market credibility among investors, enterprise buyers, and industry stakeholders focused on next-generation cybersecurity solutions.
A global ERP software provider wanted to strengthen its market position in North America, generate qualified leads, and highlight customer success stories in competitive manufacturing and building supply verticals. The company sought a PR partner to help tell compelling, proof-driven stories to decision-makers.
GMG worked with the client to identify and document detailed customer case studies showcasing measurable ROI and operational improvements. These stories were transformed into media pitches, trade publication features, and multi-channel marketing assets. Messaging highlighted industry-specific challenges and how the client’s solutions uniquely addressed them.
GMG secured placements in leading trade publications and generated a library of high-quality case studies for ongoing marketing use. The stories resonated with target buyers and reinforced the brand’s position as an industry-specific ERP leader.
A healthcare technology provider wanted to elevate the visibility of its digital scheduling and patient engagement solutions to both providers and consumers. The client wanted to demonstrate thought leadership and drive brand trust through credible, data-backed insights.
GMG developed and executed a series of national surveys targeting healthcare providers and patients. The results provided statistically significant insights into scheduling trends, telehealth adoption, and patient experience priorities. Data was packaged into press releases, media pitches, and infographics for maximum shareability and media pickup.
GMG secured coverage of the surveys in more than 40 national and trade media outlets, reaching millions of readers. The data became a cornerstone of the client’s content marketing strategy, was cited in multiple third-party reports, and significantly boosted the brand’s reputation as a trusted authority in digital health trends.
A national commercial insurance company seeking to elevate its CEO’s profile. The CEO’s thought leadership was underrepresented in key industry spaces. Limited recognition hindered the company’s ability to build authority, attract new opportunities, and influence the market narrative. Competitors’ stronger presence left growth opportunities untapped and weakened overall brand credibility.
Gabriel Marketing Group implemented a comprehensive thought leadership program. Efforts included refining strategic messaging, securing media placements, publishing contributed content, pursuing a consistent awards strategy, and activating social media campaigns. The goals was to build credibility, increase visibility, and humanize the CEO’s leadership voice.
Within 12 months, GMG secured thirty-five media placements, including five feature profiles of the CEO, generating $115,000 in advertising equivalency. The CEO published multiple bylined articles, received recognition through top industry awards including induction into the Insurance Hall of Fame, and gained listings on influential leadership lists. Social media amplified achievements, authentically connecting his professional expertise with personal passions.
Industry: Web & Mobile Accessibility Compliance
The company faced low brand awareness and slow lead generation due to a disconnected CRM and the absence of a paid media strategy. Without integrated marketing or visibility in key verticals, their sales cycle lagged and lead follow-up suffered, limiting growth potential.
GMG implemented a comprehensive digital strategy that included paid ads across LinkedIn, Google, and Facebook; SEO content; email nurturing; webinar support; landing page development; and national media outreach. Campaigns were aligned with regulatory compliance messaging and the business case for digital accessibility.
GMG’s campaign delivered 1,400+ qualified leads, generated $600K+ in revenue, secured 170M media impressions, and earned six marketing awards. The company saw improved CRM engagement, stronger brand authority, and increased visibility among decision-makers in sectors like higher education, legal, and retail.
Industry: Strategic Planning & Ecosystem Modeling
The company struggled to convert free trial users into paying customers due to limited brand recognition in North America and a fragmented marketing funnel. Without digital ads or CRM optimization, they needed a strategy that would streamline conversions and build thought leadership to support enterprise growth.
GMG launched a six-month integrated campaign that combined targeted digital ads, email marketing, custom HubSpot automation, and webinar promotion. A concurrent PR strategy elevated the company’s experts in business transformation, securing analyst briefings and media coverage to build brand credibility and attract enterprise prospects.
GMG’s campaign drove 340+ webinar conversions, a sustained 9.6% average monthly conversion rate, and $330K in advertising equivalency. GMG also secured media coverage totaling 200M+ media impressions and organized analyst briefings with Gartner, Deloitte, Forrester, and more, dramatically increasing the company’s brand visibility and conversion pipeline.
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