At GMG, we don’t just create content—we build strategies that align with how modern buyers discover, evaluate, and engage with B2B tech brands. Whether you’re aiming to influence analysts, improve pipeline metrics, or stand out in AI-powered search results, here’s why tech companies rely on us to power their content engines:
Wondering how to build a content calendar that resonates with your target customers? We do more than just fill a schedule—we map your messaging to the buyer journey, identify content gaps, and create a strategic plan backed by real keyword and answer engine query data. The result: consistent, targeted publishing that improves traditional search visibility and ensures your content appears in AI-generated answers.
How to create case studies that convert? Our process goes beyond formatting. We conduct interviews, extract narrative insight, and write with authority—turning your customer success into powerful proof points. These long-form assets are structured with AEO best practices to increase their discoverability across both search engines and answer engines.
How do you write website copy that’s built for AI-first discovery? It starts with more than strong messaging—we structure your copy for both human readers and large language models. From homepage headlines to solution pages, we embed high-intent keywords, conversational queries, and structured data that increase your visibility in AI-generated answers and search engine results. The outcome: web pages that rank, convert, and get cited.
What’s the best way to script B2B tech videos? Start with storytelling. We script, animate, and produce videos that explain your product, build brand trust, and drive conversions. Our video descriptions, transcripts, and on-page copy are all AEO-optimized, helping your videos surface in AI answers and SERP summaries.
What’s the best way to visualize complex tech solutions? With hands-on experiences that engage users. We build interactive digital assets—from clickable demos to dynamic infographics—that educate buyers and empower them to explore on their own terms. These experiences are also accompanied by structured metadata and optimized descriptions to enhance AI-driven indexing and citation.
At GMG, our work doesn’t just move metrics—it earns industry acclaim.
Here are a few recent honors that reflect the caliber of our B2b tech content development work:
2025 COMMUNICATOR AWARDS
Best Feature Article Writing
Recognized for an SME-bylined contributed article that illuminates how reputation directly impacts employer branding and recruiting outcomes in the talent acquisition space.
2025 COMMUNICATOR AWARDS
Best Executive Profile Writing
Honored for a leadership profile highlighting how a Native CDFI leader is expanding access to capital and financial services in underserved communities.
2025 MARCOM AWARDS
Best Contributed Article Series
Celebrated for a 2-part thought leadership series published at Forbes exploring the rise of AI agents in investing and their role in transforming deep financial intelligence for institutional and retail audiences alike.
2023 HERMES CREATIVE AWARDS
Best eBook
Awarded for an original survey report that uncovered national perceptions of the digital divide and internet access equity, developed for a leading provider of secure connectivity solutions for schools and government.
2023 DOTCOMM AWARDS
Best Product Explainer Video
Honored for a visual narrative explaining how an AI operations platform enables machine learning deployment at scale across decentralized environments and the edge.
2023 AVA DIGITAL AWARDS
Best Infographic
Recognized for a data visualization that distilled complex survey findings about internet access into a clear, compelling story for public sector and education audiences.
Why does my blog fail to generate qualified leads?
Most B2B blogs fail because they prioritize volume over value. If your posts lack SEO intent, AEO structure, or clear conversion paths, they won’t drive engagement or pipeline. We fix that by creating blog content mapped to buyer pain points, optimized with targeted keywords and structured to appear in AI-generated summaries—turning every post into a lead-generation asset.
How do I tie content to lead generation metrics?
Content should do more than build awareness—it should influence pipeline. We design every asset with measurable KPIs in mind, from gated downloads to CRM-tagged nurture flows. Plus, our AEO strategies help ensure content earns visibility in generative search, increasing high-intent traffic. You’ll see clear attribution from content to engagement, lead capture, and opportunity creation in your reporting dashboards.
Why aren’t my case studies driving action?
Too many case studies read like internal recaps instead of persuasive proof. We turn success stories into strategic marketing tools—structured with a narrative arc, specific results, and AEO-friendly formatting. This helps your case studies convert prospects and show up in search and AI responses when buyers are actively researching. They’re built to inform, persuade, and support your sales team.
How do I build a content calendar for blogs and bylined articles that’s informed by SEO and AEO?
A strong content calendar starts with aligning to your buyers’ search behavior—not guesswork. We analyze SEO trends, AI-generated query patterns, and your sales funnel to map content to real opportunities. Our AEO-informed calendar doesn’t just drive visibility in Google—it also positions your brand in the answers surfaced by tools like ChatGPT, Perplexity, and Google’s SGE.
What’s the best way to script B2B tech videos?
Start with empathy, not just features. Our video scripts are structured around the pain points and motivations of your target audience. We simplify technical messaging, use storytelling frameworks, and incorporate SEO and AEO strategies in video transcripts and metadata—making your videos discoverable, engaging, and persuasive across YouTube, search, and AI engines.
Stop settling for disjointed content that doesn’t convert or get seen.
GMG helps B2B tech brands turn content strategy into competitive advantage—with the right mix of storytelling, SEO, and AEO-powered visibility.
Schedule a consultation with our team today!
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