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Author: Michael Tebo

Business executive pointing to upward growth chart representing the impact of a B2B technology public relations strategy on company visibility and market performance.

Why High-Growth B2B Technology Companies Need a B2B Technology Public Relations Strategy

Posted on

02/19/2026

by

Michael Tebo

High-growth B2B technology companies operate in competitive, fast-moving markets. Clear communication is essential for visibility and credibility. A B2B technology public relations strategy helps these companies define positioning, communicate differentiated value, and translate complex solutions into clear business outcomes. It supports investor confidence, customer understanding, and media relevance. By combining agility, plain-language messaging, and structured storytelling, B2B technology companies can increase market visibility, strengthen reputation, and support sustained growth.
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Team meeting around a whiteboard discussing strategy, illustrating the importance of choosing the right PR agency for B2B tech that understands product category and buyer segments.

Why Your PR Agency Needs to Be as Smart as Your Product: Choosing the Right PR Agency for B2B Tech

Posted on

02/12/2026

by

Michael Tebo

B2B tech PR only creates real value when an agency deeply understands your product category and your buyers. This blog post shows how mispositioning quietly undermines sales, analyst perception, and credibility—even when coverage looks successful. It outlines why precision beats volume, how category and segment fluency turn PR into pre-sales education, and what CEOs and CMOs should ask when choosing the right B2B tech PR agency.
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Smartphone displaying a news feed, representing how trade media coverage for B2B tech is consumed by buyers, analysts, and AI systems.

Why Trade Media Coverage Is a Superpower for Thought Leadership and AI Visibility

Posted on

02/10/2026

by

Michael Tebo

Trade media coverage for B2B tech has become a critical driver of authority, not just visibility. This blog post explains why consistent coverage in industry publications—through both reporter-written stories and executive bylines—shapes how buyers, analysts, and AI systems understand technology categories. By treating trade media as a sustained narrative system rather than isolated placements, B2B tech companies can build lasting thought leadership, strengthen AI visibility, and influence market perception in an AI-driven discovery environment.
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Team members raise glasses in celebration after being named among the 2026 best PR firms in Washington, DC.

Expertise.com: 2026 Best PR Firms in Washington, DC

Posted on

02/05/2026

by

Michael Tebo

Gabriel Marketing Group (GMG) has been named one of Expertise.com’s 2026 Best PR Firms in Washington, DC — for the sixth consecutive year — joining a highly competitive group of agencies recognized for credibility, performance, and client impact across the region. For GMG, this recognition reflects more than longevity or name recognition.
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Business professional reviewing performance charts on a tablet, illustrating how to earn coverage by industry analysts through data-driven credibility.

Analyst Relations: How to Earn Coverage by Industry Analysts Without Paying for It

Posted on

02/04/2026

by

Michiko Morales

Learn how to earn coverage by industry analysts without relying on pay-to-play subscriptions. This piece breaks down why analyst belief can’t be bought, how clear differentiation and customer proof drive credibility, and what targeted outreach actually earns attention. Built for B2B founders and marketers, it offers a practical, merit-based framework for gaining analyst recognition, building trust, and competing effectively—regardless of budget.
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A minimalist workspace with a laptop, coffee mug, notebook, and phone, representing storytelling for B2B technology companies in the age of AI-driven content.

Storytelling for B2B Technology Companies: Why Good Storytelling Matters More Than Ever in the AI Era

Posted on

02/02/2026

by

Michael Tebo

In an era where AI makes content cheap and abundant, storytelling for B2B technology companies has become a critical strategic differentiator. This blog explains why meaning, credibility, and narrative judgment matter more than volume, and why AI-generated content often falls short. It argues that storytelling is not an executional layer but a core strategy, highlighting the role of experienced PR professionals in shaping point of view, executive credibility, and long-term trust in increasingly noisy, AI-driven markets.
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Team meeting in a glass conference room reviewing strategy and performance metrics related to PR ROI measurement.

PR ROI Measurement: When the CEO Demands Hard ROI—and What Actually Proves PR’s Value

Posted on

01/20/2026

by

Michael Tebo

CEOs ask for PR ROI because they’re accountable for risk, not because PR isn’t working. Attribution fails because PR doesn’t directly sell—it creates the credibility that makes revenue possible. Measured incorrectly, PR looks expendable even as its absence raises friction and costs. The solution is to shift from attribution to contribution by tying PR activity to business conditions and executive outcomes. PR isn’t a campaign; it’s growth infrastructure.
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A marketing leader presents campaign performance charts to a diverse team, illustrating strategies for turning media coverage into sales leads during a collaborative business meeting.

Turn Media Coverage Into Sales Leads: How B2B Tech Companies Can Convert Earned Media Into Measurable Pipeline and Revenue

Posted on

01/15/2026

by

Michael Tebo

B2B tech PR and marketing leaders are living in a frustrating paradox. They land high-profile coverage in TechCrunch, VentureBeat, Forbes, and respected trade publications — yet when the CRO asks what it did for revenue, the answer is usually vague: impressions, reach, or “brand awareness.” The problem isn’t the quality of coverage. It’s that most PR programs stop at the publication of the article.
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A person points to a wall of design plans while teammates look on during a strategy session about AI visibility and user intent.

AI Visibility and User Intent: Why Your Content Isn’t Showing Up in AI Answers 

Posted on

01/12/2026

by

Michael Tebo

If AI visibility feels confusing, you’re not alone. Every week, there’s a new acronym or headline: ChatGPT, Gemini, Perplexity, AI Overviews, GEO, AEO, embeddings, vectors, schema. It can feel like you’re supposed to understand a whole new technical discipline just to make sure your company shows up when buyers are looking for help. But beneath all that technology, the truth is much simpler: The most important factor determining whether your brand shows up in AI-driven discovery is whether your content matches what the user is actually trying to do.
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Hire a B2B tech PR agency decision meeting with business leaders reviewing notes and discussing strategy around a conference table.

A Guide to How to Hire a B2B Tech PR Agency—and Unlock Real, Measurable Business Value

Posted on

01/10/2026

by

Michael Tebo

Hiring a B2B tech PR agency isn’t about chasing coverage—it’s about building credibility that supports growth. This guide helps decision-stage leaders understand when they’re ready for PR, how to choose the right agency model, and what separates strategic partners from task-takers. It covers pricing and ROI expectations, common mistakes in agency selection, and how to structure PR so it aligns with sales, analysts, and AI-driven discovery. For teams that have outgrown guesswork—or been burned before—this resource provides clear, practical guidance to turn PR into a measurable, revenue-adjacent business asset.
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