Key Takeaways

• Effective B2B tech PR should go beyond vanity metrics and deliver measurable outcomes like lead generation, pipeline acceleration, and revenue growth.
• Agencies must establish clear timelines and performance milestones to demonstrate value within the first 30, 60, and 90 days.
• B2B tech companies benefit most from PR partners with deep industry expertise who can translate complex solutions into compelling, credible messaging.
• Alignment between PR and sales teams ensures that media attention converts into sales-ready leads and tangible business impact.
• The most valuable PR partners prioritize targeted coverage and executive thought leadership that resonates with key decision-makers in your industry.

Practical Strategies to Overcome Common B2B Tech PR Challenges

In today’s fast-paced B2B tech landscape, effective PR can be a powerful engine for growth—if done right. Yet many companies find themselves stuck with agencies that deliver vanity metrics, slow results, and generic messaging that misses the mark. If you’re tired of PR efforts that don’t translate into real sales or measurable impact, you’re not alone. 

In this blog post, we highlight the top seven pain points B2B tech companies face with PR and offer tips for turning these challenges into opportunities for business growth.

1. “Traditional PR agencies focus on vanity metrics like impressions.”

Choose a PR agency that prioritizes more than just impressions or media mentions. Ask how their strategy will directly support your business goals, such as driving leads, accelerating pipeline, or boosting revenue. Request regular check-ins to review performance and ensure alignment. Strong PR should deliver measurable outcomes that contribute to real business growth—not just surface-level metrics.

2. “PR agencies take 3-6 months to show any meaningful results.”

If past PR agencies took too long to deliver results, look for a partner that sets clear timelines and milestones upfront. Ask how they measure early progress and maintain momentum. Prioritize agencies that communicate consistently and offer transparency on what to expect in the first 30, 60, and 90 days.

3. “General PR firms don’t understand complex B2B tech solutions.”

If you’ve worked with general PR firms that didn’t understand your complex B2B tech solutions, prioritize finding a partner with deep experience in your industry—or one that shows a strong commitment to learning your technology inside and out. B2B tech requires nuanced messaging that speaks to informed, technical audiences. A specialized PR team will ask the right questions, translate complex capabilities into clear value propositions, and position your company credibly in the eyes of analysts, media, and decision-makers who understand the space and expect substance.

4. “PR efforts don’t translate into sales-ready conversations or qualified leads.”

Focus on aligning your PR and sales teams from the start. Choose a PR partner that values collaboration and is willing to integrate with your sales strategy. Share campaign goals, target audiences, and messaging across both teams to create continuity. This ensures the interest PR generates is relevant and actionable for sales, helping convert awareness into pipeline and maximizing the return on your investment. When PR and sales work together, you get more than buzz—you get results that move the needle.

5. “Monthly retainers of $10K-$20K+ with no clear connection to business outcomes.”

Choose a PR partner who values accountability and provides clear, transparent reporting. Your partner should regularly connect PR efforts to measurable business outcomes—such as lead generation, pipeline growth, or deal acceleration. This level of insight allows you to evaluate the return on your investment and make informed decisions about future strategy and budget allocation.

6. “Getting coverage in irrelevant publications that don’t reach target buyers.”

When selecting a PR partner, look for one that prioritizes quality over quantity in media coverage. The right partner will focus on securing placements in outlets that are trusted by your target buyers and decision-makers—not just high-traffic publications. They should evaluate opportunities based on audience alignment and engagement potential, ensuring your message reaches the people who matter most to your business.

7. “Agencies don’t focus on building thought leadership.”

When choosing a PR partner, prioritize one that understands how to elevate executive visibility and showcase industry expertise. A strong partner will proactively seek opportunities to highlight your leadership team—whether through contributed content, speaking engagements, or expert commentary. 

Ready to Elevate Your B2B Tech PR?

Gabriel Marketing Group specializes in high-impact media relations and thought leadership for B2B tech innovators. If you’re looking to boost your brand’s credibility, earn meaningful coverage, and position your executives as industry leaders, let’s start a conversation. Schedule a free PR consultation today and discover how we can amplify your success!