Tag: b2b tech press coverage

Staying Seen in Uncertain Times

Posted on

03/27/2025

by

Leah Nurik

The economy is tightening. Politics are uncertain. The noise is deafening. It’s tempting to pull back—to wait, watch, and ride it out. But that’s exactly what your competitors are doing. Progress doesn’t happen in safe zones. It’s made in bold moves when others retreat.

Rethinking the Role of Press Releases in Today’s Media Landscape

Posted on

02/13/2025

by

Michael Tebo

Press releases have long been a cornerstone of corporate communication, offering a structured way to share company news. But as the media landscape evolves, their role is shifting. While press releases still have value, they are no longer the primary driver of media coverage.

Why High-growth Tech Companies Need a High-powered Tech PR Strategy

Posted on

03/24/2020

by

Michael Tebo

High-growth tech companies move fast. They’re changing how we talk to each other and watch TV shows. They’re making it easier for companies to transport products, find employees and modernize their IT infrastructures and business processes. And they’re inventing entirely new ways of doing

How Tech PR Firms Increase Brand Awareness with Targeted Trade Coverage

Posted on

03/15/2019

by

Michael Tebo

“I want to be in The New York Times!” If I had a dollar for every time a CEO made this declaration during a kickoff meeting, I’d probably be in Jamaica right now. But I digress… It’s natural for clients to want to command