Tag: ai pr agency b2b

Does Earned Media Still Matter in the AI Era?

Posted on

05/05/2025

by

Michiko Morales

Why should you still do PR in the AI era? Earned media—news articles, interviews, profiles, and features secured through rigorous editorial standards—serves as a vital signal of legitimacy amid the noise.

7 Important Ways PR Influences AI

Posted on

04/03/2025

by

Leah Nurik

AI is amplifying your brand story—but it’s PR that determines what story gets told In the era of ChatGPT, Claude, Gemini, and whatever next-gen AI pops up tomorrow, one thing is crystal clear: if you’re not controlling your narrative, a bot is. And that

Staying Seen in Uncertain Times

Posted on

03/27/2025

by

Leah Nurik

The economy is tightening. Politics are uncertain. The noise is deafening. It’s tempting to pull back—to wait, watch, and ride it out. But that’s exactly what your competitors are doing. Progress doesn’t happen in safe zones. It’s made in bold moves when others retreat.