B2B Tech PR That Delivers Measurable Outcomes

We help B2B technology companies cut through the noise with high-impact PR strategies that build brand authority, earn media coverage that moves the needle, and drive visibility in AI-generated answers.

Why B2B Tech Companies Turn to GMG for PR

Many B2B tech leaders come to us frustrated by:

A lack of consistent media coverage despite strong products
PR partners who don’t understand technical subject matter
Unclear reporting on what PR is actually delivering
Missed opportunities to engage with analysts and influencers
Little to no visibility in AI-generated answers or featured snippets

We solve these problems with a proactive, outcomes-focused approach designed specifically for the pace and complexity of B2B technology markets.

Our PR Services

Each of our services is tailored to increase awareness, build trust, and establish market leadership for your brand. They include:

Strategic Positioning & Messaging
We help clarify your story so it connects with the right audiences—media, analysts, buyers, and partners.

Through a series of deep-dive conversations, competitive analysis, and brand audits, we translate complex technologies into clear, compelling messaging. This foundation ensures every pitch, release, and article reinforces your brand promise and differentiates you in a crowded marketplace.

Press Releases
Our press releases turn company milestones into moments of impact.

From product launches and strategic hires to awards and funding news, we craft each release to be both journalist-ready and optimized for discovery by AI platforms. Our team ensures your announcements are not only seen, but remembered and shared.

Proactive Media Pitching
We don’t wait for the media to come to you—we bring your story to them.

Our B2B tech PR team continuously develops fresh, relevant angles that align with editorial trends and your business goals. From customer success stories to bold executive perspectives, we maintain a steady media pipeline that builds visibility, brand equity, and long-term credibility.

Rapid-Response Pitching
When news breaks, speed is everything.

We monitor industry trends, policy shifts, and emerging technologies to find opportunities where your experts can add timely insight. Within hours, we craft and deliver compelling commentary to reporters, helping you shape the narrative and be part of national and industry-wide conversations.

Analyst Relations
We build and manage strategic relationships with the analysts who matter most in your sector.

Analysts influence how buyers and investors perceive your company. From briefing coordination to research cycle alignment, we ensure your leadership team is consistently positioned as a credible voice in your market—leading to better rankings, inclusion, and influence.

Bylined Articles
Thought leadership doesn’t happen by chance—it’s built through consistent, high-quality content.

We ghostwrite and place bylined articles that showcase your executive team’s expertise, values, and vision. Published in respected outlets, these pieces build trust with your audience, reinforce your brand narrative, and contribute to both media visibility and search engine presence.

Awards Program
Industry awards are more than accolades—they’re third-party validation of your innovation and leadership.

We identify the right awards for your company, prepare compelling submissions, and manage deadlines and requirements from start to finish. Winning or even being shortlisted boosts brand credibility, strengthens investor confidence, and enhances your visibility with customers and media.

Crisis Communications and Ongoing PR Support
In high-stakes moments, clear and confident communication is essential.

Whether you’re navigating sensitive issues, managing change, or responding to external scrutiny, we offer strategic guidance to protect your reputation. We help you communicate with transparency and empathy, ensuring consistency across press, stakeholders, and internal teams.

What We've Achieved for our Clients

Secured 25+ media placements for a cloud software company within 90 days
Doubled analyst engagement for a cybersecurity client through strategic PR + AR alignment
Landed top-tier media hits and multiple industry awards before a funding round
Positioned multiple executives as subject matter experts featured in Forbes, Fast Company, and Inc.

Frequently Asked Questions (FAQ) About Our B2B Tech PR Services

What types of tech companies do you work with?
We specialize in working with B2B technology companies across sectors like SaaS, cybersecurity, AI, DevOps, cloud infrastructure, and enterprise IT. Many of our clients have complex offerings that require deep industry understanding and precise messaging. Whether you’re pre-Series A or scaling post-IPO, we understand the nuances of technical storytelling and how to translate that into coverage, credibility, and commercial impact. If your buyers are technical and your differentiators are hard to explain, we’re built to help you stand out in a crowded market.

How do you measure the success of a PR campaign?
We believe PR should be measurable and accountable. That’s why we track success across multiple dimensions—media placements, analyst briefings, sentiment analysis, share of voice, website traffic, referral sources, and contribution to lead generation. We deliver monthly reports that connect PR activity to business outcomes, and we continuously refine strategies based on performance. For clients with marketing automation tools, we integrate earned media results into broader marketing attribution to give a clearer view of how PR supports your growth objectives.

Do you offer one-time projects or only retainers?
We offer both, depending on your goals and timeline. One-time projects—like product launches, rebrands, or funding announcements—are great for making a splash. However, the most meaningful momentum and media equity typically come from longer-term programs. Retainers allow us to build relationships with journalists, develop deeper thought leadership, and maintain a steady drumbeat of activity that amplifies your presence over time. We’re flexible, but we always recommend a strategy that aligns with your growth phase and resources.

How fast can you get started?
We’re structured to move quickly when needed. For urgent campaigns—such as funding news or crisis response—we can begin within a few business days. We mobilize senior strategists, writers, and media pros to get your story out fast without sacrificing quality. For longer-term engagements like strategic messaging or brand repositioning, we recommend a 2–4 week onboarding window to ensure we fully understand your company, product, audience, and goals. Either way, we tailor the pace to match your priorities.

Can you work with in-house comms or other agencies?
Yes—collaboration is one of our strengths. We often serve as an extension of in-house communications teams, supporting media relations, analyst engagement, executive visibility, and crisis response. We’re also experienced in working alongside other agencies, including branding, demand generation, SEO, and paid media partners. Our role is to ensure your PR efforts are aligned with the broader marketing strategy, messaging is consistent across channels, and opportunities aren’t missed. We play well with others and help everyone win.