B2B tech PR metrics should measure business impact, credibility, and buyer engagement rather than relying on vanity metrics alone. Share of voice shows how a brand compares with competitors in industry conversations, while Answer Engine Optimization visibility tracks whether it appears accurately in AI-generated responses from tools such as ChatGPT, Gemini, and Perplexity. Strong PR measurement also includes publication reach, publicity value, social sharing, direct web traffic, referral traffic, and qualitative feedback from investors, prospects, analysts, and customers. Ad Value Equivalency can add context, but meaningful PR scorecards connect coverage to message alignment, pipeline influence, market authority, and measurable growth.
