“If you’ve worked with general PR firms that didn’t understand your complex B2B tech solutions, prioritize finding a partner with deep experience in your industry—or one that shows a strong commitment to learning your technology inside and out.”
AI-generated content is now a top discovery channel for B2B tech buyers, but citation isn’t random—it favors authoritative, well-structured sources. To earn visibility, brands must invest in LinkedIn thought leadership, trustworthy blogs, and AI-readable pages. AI citation is the result of strategic PR, content, and
Strong B2B tech PR results come from treating your agency as a strategic partner, not a vendor. This article outlines eight best practices—including alignment, transparency, collaboration, and shared goals—that elevate PR from a service to a growth engine. Long-term, trust-based relationships deliver measurable impact, media
Why should you still do PR in the AI era? Earned media—news articles, interviews, profiles, and features secured through rigorous editorial standards—serves as a vital signal of legitimacy amid the noise.
AI might be telling your story—but PR decides which story gets told. As people turn to ChatGPT and other AI tools instead of Google, your brand’s visibility depends on having the right content in the right places. PR fuels the digital footprint AI relies on,
In uncertain times, pulling back is a mistake. This blog post urges companies to lead with visibility, not silence. Drawing lessons from Salesforce’s bold PR strategy during the 2020 COVID crisis, it emphasizes how strategic, purpose-led communications build trust, drive growth, and ensure your brand
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