Tag: crisis communication

Posted on

03/27/2025

by

Leah Nurik

The economy is tightening. Politics are uncertain. The noise is deafening.  It’s tempting to pull back—to wait, watch, and ride it out. But that’s exactly what your competitors are doing. Progress doesn’t happen in safe zones. It’s made in bold moves when others retreat.

Posted on

03/17/2025

by

Leah Nurik

When budgets tighten, PR is often first on the chopping block. But here’s the truth: cutting PR is like ghosting your audience right when they need reassurance. Out of sight, out of mind—and that’s a dangerous place to be. Here’s why pulling the plug