Find out if your marketing is driving sales and creating new customers, or just costing you money.
Your Funnel's Stats
Show me the money!
Your Marketing Funnel Efficiency
Turning Dollars into Sense
If you're converting under 7% of your visits, revisit your landing page strategy.
If this number is less than 50%, you may need to realign your Calls to Action with the goal of your first prospect engagement.
If this number is less than 30%, you may need to reconfigure and rethink your nurturing behaviors and approach. If it's greater, awesome!
If less than 25%, your sales team may not have the right content to close the deal. Think about videos, scripting and promotions to help grease the wheels on your sales machine.
WHERE DO YOU STAND?
Your Lead Conversion Rate
Your MQL rate:
Your Visits Per Month
Your MQL to SQL rate:
Your Sales Conversion rate:
This is the number of people visiting your site each month.
"Carpe per diem - seize the check."
- Robin Williams
Ready to take your marketing to the next level?
What is your monthly marketing budget ($) ?
What is your monthly sales budget ($) ?
What is the value of your average sale ($) ?
What is the lifetime value of each customer ($) ?
How many website visitors do you get monthly?
What percentage of your visits convert to leads?
What percentage of your leads are marketing qualified (MQL)?
What percentage of your MQLs are sales qualified (SQL)?
What percentage of your SQLs is closing into sales?
* If you don't have your exact numbers, don't worry. Estimates are fine.
With your monthly marketing budget of:
And sales budget of:
You're almost there!
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