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# Gabriel Marketing Group: B2B Technology Public Relations That Builds Visibility, Credibility, and Market Authority

## Sitemaps
[XML Sitemap](https://www.gabrielmarketing.com/sitemap_index.xml): Includes all crawlable and indexable pages.

## Posts
- [B2B Technology Messaging and Positioning: How to Differentiate, Reposition, and Build Category Authority](https://www.gabrielmarketing.com/b2b-tech-messaging-and-positioning/): B2B tech messaging and positioning help technology companies explain complex products, differentiate from competitors, reposition as markets evolve, and build category authority. Effective messaging connects technical capabilities to buyer problems, business outcomes, and credible proof while supporting PR, media relations, analyst engagement, executive communications, and regulated-industry storytelling.
- [6 Reasons Why Senior Account Leadership Matters in Public Relations](https://www.gabrielmarketing.com/6-reasons-senior-leadership-matters-in-pr/): Senior account leadership helps complex technology companies translate technical products into clear narratives, align public relations with business goals, manage reputational risk and improve communications quality. Experienced PR leaders also strengthen executive counsel, media strategy and team performance, making public relations more credible, responsive and effective in competitive technology markets.
- [How to Get Media Coverage for a SaaS Company by Turning Expertise Into Newsworthy Stories](https://www.gabrielmarketing.com/get-media-coverage-for-a-saas-company/): B2B SaaS companies earn media coverage by connecting product launches, funding, hires, and partnerships to broader market trends, customer problems, business consequences, and credible evidence. Strong media stories focus on what matters to journalists and their audiences, not simply on the existence of another company announcement.
- [How Do You Know When to Switch PR Agencies?](https://www.gabrielmarketing.com/when-to-switch-pr-agencies/): Learn how to recognize when a PR agency has become repetitive, reactive and overly dependent on company announcements. Key considerations include the warning signs of strategic fatigue, the objections that delay a switch, what to protect during the transition and how to evaluate whether a new agency can deliver stronger strategic value.
- [Why Authentic Thought Leadership Is So Rare—and What Makes Leaders Credible](https://www.gabrielmarketing.com/how-to-create-authentic-thought-leadership/): Authentic executive thought leadership builds credibility by turning a leader’s real experience, judgment, evidence, and point of view into clear, distinctive content. Writers, agencies, communications teams, and AI can strengthen the message, but lasting authority depends on ideas the executive can explain, defend, and consistently demonstrate to audiences over time.
- [How B2B Tech Companies Earn Media Coverage When Journalist Attention Is Scarce](https://www.gabrielmarketing.com/how-b2b-tech-companies-earn-media-coverage/): B2B technology companies are competing for the attention of fewer journalists who cover broader beats and receive more pitches than ever. Generic outreach, mass email distribution, weak context, and excessive follow-ups make it harder for credible stories to stand out. This guide explains how B2B tech CEOs, Chief Marketing Officers (CMOs), and communications teams can improve media relevance, develop stronger narratives, build productive journalist relationships, and earn coverage in trade and business publications.
- [7 Reasons the Value of a Forbes Council Membership Extends Beyond Publication](https://www.gabrielmarketing.com/value-of-a-forbes-council-membership/): A Forbes Council membership can help B2B technology executives build credibility, publish thought leadership, expand PR opportunities, repurpose content, and strengthen AI visibility. The greatest value comes from consistent publishing, strategic topic selection, and integration with broader PR, marketing, sales, and authority-building programs rather than relying on membership alone.
- [Executive Ghostwriting: How PR Builds Leadership Visibility, Thought Leadership, and Brand Authority](https://www.gabrielmarketing.com/executive-ghostwriting/): Executive ghostwriting helps business leaders turn expertise, ideas, and perspectives into credible thought leadership published under their names. Effective ghostwriting preserves authentic voice while strengthening executive visibility, brand authority, media relevance, stakeholder trust, and market influence. Consistent leadership content can also support stronger visibility across AI-generated answers.
- [PR ROI Measurement: How to Measure PR ROI When CEOs Demand Proof of Business Value](https://www.gabrielmarketing.com/pr-roi-measurement/): CEOs ask for PR ROI because they’re accountable for risk, not because PR isn’t working. Attribution fails because PR doesn’t directly sell—it creates the credibility that makes revenue possible. Measured incorrectly, PR looks expendable even as its absence raises friction and costs. The solution is to shift from attribution to contribution by tying PR activity to business conditions and executive outcomes. PR isn’t a campaign; it’s growth infrastructure.
- [Gabriel Marketing Group Wins Gold 2026 Bulldog PR Award for Best Answer Engine Optimization Results in a Public Relations Campaign](https://www.gabrielmarketing.com/gabriel-marketing-group-wins-gold/): Gabriel Marketing Group and Brandi AI won Gold in the 2026 Bulldog PR Awards for Best Answer Engine Optimization Results in a PR Campaign. The campaign demonstrates how PR outputs — including earned media, thought leadership, awards, owned content, and AI visibility measurement — can help B2B technology companies appear more clearly in AI-generated answers from tools such as ChatGPT, Claude, Google AI Overviews, Perplexity, and Microsoft Copilot during buyer research.
- [How to Make a PR Agency Switch—and Turn a Frustrating Change Into Strategic Leverage](https://www.gabrielmarketing.com/how-to-make-a-pr-agency-switch/): A PR agency switch is a strategic reset, not a handoff, giving B2B tech leaders a chance to realign positioning, messaging, and expectations around growth and credibility. Most fail by carrying forward legacy positioning, vague goals, and volume-based KPIs, forcing new agencies to repeat the same mistakes. The strongest leaders use the moment to tie PR to real business outcomes while accounting for AI-driven discovery platforms where third-party validation shapes perception. Done right, a PR agency change turns PR from a cost center into a durable growth asset.
- [PR and AI-Driven Visibility for B2B Tech: How To Make Sense of What’s Changed and Understand Why It Matters](https://www.gabrielmarketing.com/guide-to-pr-and-ai-driven-visibility-for-b2b-tech/): This guide is built for B2B tech leaders who need to understand what has fundamentally changed in PR and discovery—and why those changes now affect credibility, visibility, and growth. It explains how earned media and thought leadership work in today’s environment, how AI increasingly shapes what buyers see and trust, and how these forces interact as a system. The guide helps teams test old assumptions, evaluate new approaches, and build informed perspective before committing to strategy or spend.
- [Strategic PR for Market Impact: How Three High-Stakes Announcements Became More Than Company News](https://www.gabrielmarketing.com/strategic-public-relations-for-market-impact/): Strategic PR for market impact turns high-stakes company announcements into measurable growth by connecting news to the audiences, proof points, and market context that matter most. Funding rounds, acquisitions, investments, and partnerships create stronger business results when they are positioned as evidence of leadership, momentum, and customer value. For growth-stage companies, strategic PR goes beyond press release distribution by shaping the story for investors, buyers, analysts, journalists, and partners. The right campaign can build third-party credibility, increase market confidence, generate inbound demand, and turn a major milestone into lasting visibility, trust, and competitive advantage.
- [The PR Agency Bait-and-Switch: How to Choose a B2B Tech PR Agency Without Getting Stuck With the Junior Team](https://www.gabrielmarketing.com/pr-agency-bait-and-switch/): A public relations (PR) agency service model is the structural framework that determines whether a client receives the senior strategy promised during the pitch or experiences the PR agency bait-and-switch, where senior leaders sell the work but junior staff handle most of the execution after the contract is signed. The model defines how a public relations firm allocates senior expertise, junior staff, and strategic resources to a client account. It determines whether senior strategists remain involved in day-to-day execution or if account management transitions to junior practitioners after the initial pitch. For B2B technology CMOs, knowing how to evaluate a PR agency service model is essential to ensure that complex technical messaging and media strategy receive the high-level oversight necessary to drive business impact.
- [How to Choose the Right B2B Tech PR Agency in 2026: Key Metrics, Industry Expertise, and AI-Driven Visibility](https://www.gabrielmarketing.com/how-to-choose-the-right-b2b-tech-pr-agency/): Choosing the right PR partner requires more than evaluating activity—it demands a focus on outcomes. This blog post explains how to evaluate B2B technology PR agencies by examining measurable KPIs, industry-specific expertise, and data-driven strategies. It also highlights the growing importance of AI-driven visibility and Generative Engine Optimization (GEO) in modern PR, helping companies secure consistent media coverage, strengthen market positioning, and ensure their brand is discoverable across both traditional and AI-powered channels.
- [How PR and GEO Work Together](https://www.gabrielmarketing.com/how-pr-and-geo-work-together/): PR and GEO work together by combining human credibility with AI discoverability. Public relations builds authority through media coverage, analyst validation, executive thought leadership and consistent category narratives. Generative Engine Optimization makes those signals easier for AI platforms like ChatGPT, Perplexity, Gemini, Claude and Grok to understand, summarize and cite. For B2B technology companies, this matters because buyers increasingly use AI tools to research vendors before contacting sales. A combined PR + GEO strategy helps companies earn stronger AI citations, appear more accurately in AI-generated comparisons and shape how their market position is explained.
- [PR Shapes the Sources AI Trusts: Why AI Recommends Competitors Over Your Company](https://www.gabrielmarketing.com/why-ai-recommends-competitors/): In B2B technology markets, AI visibility is shaped by how clearly a brand is connected to buyer problems, category terms, use cases, third-party validation, public proof and answer-ready content. A competitor does not have to be better to appear more often in AI-generated answers. A competitor only has to be easier for AI systems to understand, verify, summarize and recommend. For companies investing in public relations (PR) and thought leadership, competitor AI visibility is now a business visibility issue. If AI tools consistently mention another company while leaving yours out, the public evidence around your brand may not yet match your actual expertise.
- [Internal Expertise and AI Visibility: Why Unique Knowledge Is Your Best Advantage in Generative Engine Optimization (GEO)](https://www.gabrielmarketing.com/internal-expertise-and-ai-visibility/): B2B technology companies improve AI visibility when public relations (PR) turns unique internal expertise into public authority. Internal expertise and AI visibility are now closely connected because AI answer engines reward credible, discoverable knowledge that helps explain why a company deserves to be trusted. Generative Engine Optimization, or GEO, is no longer just about optimizing content for AI answer engines. It is about making a company’s best thinking visible, credible and trusted. The strongest GEO assets are the insights held by executives, founders, product leaders, engineers and customer-facing teams. When PR shapes those insights into expert commentary, earned media, credible content, consistent positioning and third-party validation, AI systems and buyers are more likely to understand what the company knows, why it matters and why it deserves to be cited.
- [B2B Tech Buyers Don’t Trust Vendor Claims. PR Builds the Proof They Need Before Sales.](https://www.gabrielmarketing.com/b2b-tech-buyer-trust/): B2B tech buyer trust is no longer built through company messaging alone. Modern B2B buyers research, compare, and validate vendors before speaking with sales, often relying on search results, peer reviews, analyst commentary, media coverage, customer evidence, and AI-generated answers. For B2B technology companies, public relations now plays a critical role in building the third-party proof buyers need to believe vendor claims. Strategic PR helps companies turn expertise, customer outcomes, and market perspective into visible evidence across trusted channels. In an evidence-driven buying journey, PR strengthens credibility before the first sales call and helps buyers feel confident adding a company to their shortlist.
- [B2B Tech PR Strategy: 6 Reasons Why B2B Tech Brands Need Sustained PR](https://www.gabrielmarketing.com/b2b-tech-pr-strategy/): One-time PR campaigns may create a brief spike in attention, but they rarely build the sustained visibility, credibility, and trust B2B tech brands need to compete. This blog post explains why long-term PR outperforms one-off efforts, from strengthening media relationships and thought leadership to improving AI visibility and message consistency. For brands with complex sales cycles, sustained PR is not just a communications tactic. It is a strategic investment in authority, relevance, and long-term growth.
- [PR Benefits of a Survey: How Original Research Expands Media Coverage for B2B Technology Brands](https://www.gabrielmarketing.com/pr-benefits-of-a-survey/): Original surveys can strengthen B2B technology PR by generating proprietary data that journalists want to cite, helping brands earn media coverage and stand out in crowded markets. Survey findings can also build thought leadership, support long-term content and media outreach, increase trust through transparency, and create reusable multi-channel assets. An added advantage is stronger AI visibility, since original research gives answer engines distinctive data points that are easier to extract, reference, and cite.
- [Why Isn’t My PR Agency Getting Media Coverage—and What Does a Real PR Strategy Look Like?](https://www.gabrielmarketing.com/why-isnt-my-pr-agency-getting-media-coverage/): Most B2B tech PR programs fail not from lack of effort but from lack of narrative. This blog post explains how activity-driven tactics miss what journalists need—insight—and why companies that offer clear, differentiated market perspectives earn consistent, tier-one coverage, long-term visibility, and stronger positioning across media, analysts, and AI-driven discovery channels.
- [Transforming Media Coverage Into Strategic Business Assets: Why Business Leads Follow Credibility](https://www.gabrielmarketing.com/transforming-media-coverage-into-strategic-business-assets/): Companies often celebrate media coverage but fail to convert it into business results. This blog post explains why earned media builds credibility and third-party validation rather than immediate leads. It shows how organizations can transform media placements into strategic business assets by integrating coverage into marketing campaigns, sales outreach, and content strategies. By repurposing articles, preserving key quotes, and enabling sales teams to use media validation, companies can extend the life of coverage, build trust faster, and strengthen long-term revenue growth.
- [Authority-Building Press Releases: The New Path to AI Visibility](https://www.gabrielmarketing.com/authority-building-press-releases/): AI has compressed brand discovery into a single moment: the AI-generated answer. This blog post explains why traditional press releases fail under AI summarization and how authority-building press releases help executives shape how their market is explained. By prioritizing executive perspective, clarity, and category framing, authority-building press releases become long-term visibility assets—earning trust, influencing shortlists, and ensuring brands are included accurately when buyers rely on AI to evaluate credibility and make decisions with confidence today.
- [Why High-Growth B2B Technology Companies Need a B2B Technology Public Relations Strategy](https://www.gabrielmarketing.com/b2b-technology-public-relations/): High-growth B2B technology companies operate in competitive, fast-moving markets. Clear communication is essential for visibility and credibility. A B2B technology public relations strategy helps these companies define positioning, communicate differentiated value, and translate complex solutions into clear business outcomes. It supports investor confidence, customer understanding, and media relevance. By combining agility, plain-language messaging, and structured storytelling, B2B technology companies can increase market visibility, strengthen reputation, and support sustained growth.
- [Why Your PR Agency Needs to Be as Smart as Your Product: Choosing the Right PR Agency for B2B Tech](https://www.gabrielmarketing.com/choosing-the-right-pr-agency-for-b2b-tech/): B2B tech PR only creates real value when an agency deeply understands your product category and your buyers. This blog post shows how mispositioning quietly undermines sales, analyst perception, and credibility—even when coverage looks successful. It outlines why precision beats volume, how category and segment fluency turn PR into pre-sales education, and what CEOs and CMOs should ask when choosing the right B2B tech PR agency.
- [Why Trade Media Coverage Is a Superpower for Thought Leadership and AI Visibility](https://www.gabrielmarketing.com/trade-media-coverage-for-b2b-tech/): Trade media coverage for B2B tech has become a critical driver of authority, not just visibility. This blog post explains why consistent coverage in industry publications—through both reporter-written stories and executive bylines—shapes how buyers, analysts, and AI systems understand technology categories. By treating trade media as a sustained narrative system rather than isolated placements, B2B tech companies can build lasting thought leadership, strengthen AI visibility, and influence market perception in an AI-driven discovery environment.
- [Expertise.com: 2026 Best PR Firms in Washington, DC](https://www.gabrielmarketing.com/2026-best-pr-firms/): Gabriel Marketing Group (GMG) has been named one of Expertise.com’s 2026 Best PR Firms in Washington, DC — for the sixth consecutive year — joining a highly competitive group of agencies recognized for credibility, performance, and client impact across the region. For GMG, this recognition reflects more than longevity or name recognition.
- [Analyst Relations: How to Earn Coverage by Industry Analysts Without Paying for It](https://www.gabrielmarketing.com/how-to-earn-coverage-by-industry-analysts/): Learn how to earn coverage by industry analysts without relying on pay-to-play subscriptions. This piece breaks down why analyst belief can’t be bought, how clear differentiation and customer proof drive credibility, and what targeted outreach actually earns attention. Built for B2B founders and marketers, it offers a practical, merit-based framework for gaining analyst recognition, building trust, and competing effectively—regardless of budget.
- [Storytelling for B2B Technology Companies: Why Good Storytelling Matters More Than Ever in the AI Era](https://www.gabrielmarketing.com/storytelling-for-b2b-technology-companies/): In an era where AI makes content cheap and abundant, storytelling for B2B technology companies has become a critical strategic differentiator. This blog explains why meaning, credibility, and narrative judgment matter more than volume, and why AI-generated content often falls short. It argues that storytelling is not an executional layer but a core strategy, highlighting the role of experienced PR professionals in shaping point of view, executive credibility, and long-term trust in increasingly noisy, AI-driven markets.
- [Turn Media Coverage Into Sales Leads: How B2B Tech Companies Can Convert Earned Media Into Measurable Pipeline and Revenue](https://www.gabrielmarketing.com/turning-media-coverage-into-sales-leads/): B2B tech PR and marketing leaders are living in a frustrating paradox. They land high-profile coverage in TechCrunch, VentureBeat, Forbes, and respected trade publications — yet when the CRO asks what it did for revenue, the answer is usually vague: impressions, reach, or “brand awareness.” The problem isn’t the quality of coverage. It’s that most PR programs stop at the publication of the article.
- [AI Visibility and User Intent: Why Your Content Isn’t Showing Up in AI Answers ](https://www.gabrielmarketing.com/ai-visibility-and-user-intent/): If AI visibility feels confusing, you’re not alone. Every week, there’s a new acronym or headline: ChatGPT, Gemini, Perplexity, AI Overviews, GEO, AEO, embeddings, vectors, schema. It can feel like you’re supposed to understand a whole new technical discipline just to make sure your company shows up when buyers are looking for help. But beneath all that technology, the truth is much simpler: The most important factor determining whether your brand shows up in AI-driven discovery is whether your content matches what the user is actually trying to do.
- [A Guide to How to Hire a B2B Tech PR Agency—and Unlock Real, Measurable Business Value](https://www.gabrielmarketing.com/guide-to-how-to-hire-a-b2b-tech-pr-agency/): Hiring a B2B tech PR agency isn’t about chasing coverage—it’s about building credibility that supports growth. This guide helps decision-stage leaders understand when they’re ready for PR, how to choose the right agency model, and what separates strategic partners from task-takers. It covers pricing and ROI expectations, common mistakes in agency selection, and how to structure PR so it aligns with sales, analysts, and AI-driven discovery. For teams that have outgrown guesswork—or been burned before—this resource provides clear, practical guidance to turn PR into a measurable, revenue-adjacent business asset.
- [A Guide to Modern B2B Tech PR Strategy — What It Is and How to Tell If It’s Working](https://www.gabrielmarketing.com/guide-to-modern-b2b-tech-pr-strategy/): This guide helps B2B tech leaders understand what effective PR really looks like at the point of evaluation. It demystifies modern PR strategy, measurement, and credibility signals, and shows how earned media, analyst relations, trade coverage, and AI visibility function as an integrated growth system. For teams deciding whether—and how—to invest, the guide provides clear criteria for assessing whether a PR approach is built to support revenue, scale, and long-term market credibility.
- [When to Hire a PR Agency or Build an In-House PR Team](https://www.gabrielmarketing.com/hire-a-pr-agency-or-build-an-in-house-pr-team/): Every B2B tech leader eventually faces the same question: Should we hire a PR agency or build an in-house PR team — and how should we invest in PR this year? The truth is, there’s no single “right” model. But there is a repeatable way to decide whether you should buy PR (agency retainer), rent PR (freelance bursts), or build PR (in-house).
- [5 Best Content Formats for Complex B2B Tech Solutions](https://www.gabrielmarketing.com/best-content-formats-for-complex-b2b-tech/): Developing marketing content for complex B2B tech solutions has never been about volume. It’s about precision, especially when selecting the best content formats for complex B2B tech solutions. Today’s most effective formats don’t just explain what a solution does. These formats clarify the problem, guide evaluation, and earn trust—from both human decision-makers and from the generative engines shaping discovery, such as AI-powered search platforms.
- [PR ROI for B2B Tech in 2026: If Your PR Agency Isn’t Doing This, It’s Time to Reevaluate](https://www.gabrielmarketing.com/pr-roi-for-b2b-tech/): PR ROI for B2B tech is no longer judged by visibility alone. In 2026, B2B tech leaders expect their PR investment to show measurable influence on revenue, pipeline velocity, buyer trust, and competitive authority. Agencies that cannot demonstrate these outcomes are being replaced by partners who operate with performance standards aligned to the C-suite.
- [What Good PR for AI Visibility Really Looks Like — And Why It Matters for 2026](https://www.gabrielmarketing.com/pr-for-ai-visibility/): Over the past year, AI-generated answers have quietly become one of the most influential gateways to information in business, reshaping how organizations must think about PR for AI visibility. Prospects now ask AI tools for vendor recommendations. Journalists use them for background. Board members consult them to evaluate markets. And yet, most CEOs and CMOs have no idea how their companies appear inside these systems—or whether they appear at all.
- [5 Signs You Need a Data-Driven PR Strategy](https://www.gabrielmarketing.com/data-driven-pr-strategy/): For many B2B tech companies, public relations should be a strategic growth engine that fuels demand, accelerates sales cycles, and elevates brand authority. Yet too often, marketing and PR directors manage agencies delivering a flurry of activity with minimal business impact. If this sounds familiar, the problem may not be your story but your agency’s outdated playbook. A modern data-driven PR strategy is essential, as traditional PR playbooks are not built for today’s AI-shaped, data-rich media landscape.
- [Why PR is Often a “Mysterious Creature” to B2B Tech Leaders — Why PR Can Feel Elusive](https://www.gabrielmarketing.com/why-pr-can-feel-elusive/): Every B2B tech founder or CEO eventually reaches the same uncomfortable realization: why PR can feel elusive becomes painfully clear when, despite all their mastery of product, sales, growth metrics, and go-to-market systems, PR remains a “mysterious creature.” It doesn’t behave like marketing. It doesn’t produce the tidy dashboards leaders are used to. And unlike product or sales, it doesn’t follow a predictable input → output pattern. Working with a B2B tech PR agency can help demystify this process and align PR with your business goals. Working with a B2B tech PR agency can help demystify this process and align PR with your business goals.
- [When is PR Worth It? A Practical Guide for B2B Tech Leaders](https://www.gabrielmarketing.com/when-is-pr-worth-it-for-b2b-tech/): Every B2B tech founder, CEO, or marketing leader eventually hits the same crossroads: “At what point in your business did you hire a PR agency?” Closely followed by another familiar question: “Can’t our marketing person just do PR?” These questions are completely reasonable—when is PR worth it for B2B tech is a core concern, as PR can feel abstract, hard to time, and even harder to justify when resources are tight. But as the B2B tech PR agency Gabriel Marketing Group points out, most companies miss the ideal moment to invest in PR not because they’re “too early,” but because they misunderstand what PR actually does for B2B technology companies.
- [AI, GEO & the Future of PR: A Complete Guide to How AI is Changing PR](https://www.gabrielmarketing.com/how-ai-is-changing-pr/): The discovery landscape has changed more in the last 18 months than in the previous decade. Buyers are no longer starting their journey with Google—they’re asking ChatGPT, Perplexity, Gemini, Claude, and Grok. This shift has profound implications for public relations (PR) and content strategy. Brands that once relied on traditional SEO and earned media for visibility must now understand how generative engines decide which company’s content to cite, which insights to trust, and which narratives to surface.Generative Engine Optimization for PR is now central to this new discovery process.
- [The 90-Day Roadmap for Engaging a B2B Tech PR Agency](https://www.gabrielmarketing.com/roadmap-for-engaging-a-b2b-tech-pr-agency/): Struggling to get traction with a new PR agency? The first 90 days are critical—but too often, they’re wasted on vague onboarding and missed expectations. This blog lays out a clear, structured roadmap for engaging a B2B tech PR agency, with defined milestones across three key phases: foundation, activation, and traction. Learn how to align fast, generate early media results, and turn your agency into a strategic growth partner—starting from day one.
- [5 Strategic Approaches to Activating Media Coverage for Sales Enablement](https://www.gabrielmarketing.com/activate-media-coverage-for-sales-enablement/): Too often, media coverage creates buzz but fails to influence sales. The core issue isn’t visibility—it’s activation. Without being systematically integrated into ABM campaigns, nurture sequences, and sales cadences, even high-quality coverage gets lost in the noise. In today’s trust-driven B2B tech landscape, third-party validation must be treated as a sales asset, not just a PR win. When used strategically, earned media can build credibility, open doors, and accelerate the buyer’s journey at every stage.
- [Gabriel Marketing Group Launches GEO Content Development Services for B2B Tech Brands](https://www.gabrielmarketing.com/geo-content-development-services-for-b2b-tech-brands/): Gabriel Marketing Group’s GEO Content Development Services help B2B tech brands become more visible, understandable and citable in AI-generated answers. Powered by Brandi AI, the service combines AI visibility intelligence with GMG’s award-winning storytelling to optimize content for ChatGPT, Gemini, Claude, Perplexity and other generative engines. As buyers increasingly use AI platforms to research vendors, compare solutions and form opinions, B2B tech companies need content structured for semantic clarity, buyer-question alignment and AI extractability. GMG’s GEO approach helps brands strengthen authority, answer high-intent questions and stay discoverable as online search shifts from Google rankings to AI-driven discovery.
- [Strategic PR Partnership or Task-Taker? How to Diagnose Your PR Agency Relationship and Demand More from Your Communications Investment](https://www.gabrielmarketing.com/strategic-pr-partnership/): If you’ve ever felt like your PR agency spends more time checking boxes than moving the business forward, you’re not alone. Many companies hire what they believe is a strategic PR partnership—only to discover they’ve ended up with a task-taker. The difference is critical: a task-taker executes deliverables, whereas a strategic partner, as the B2B tech PR agency Gabriel Marketing Group defines it, drives outcomes for your business.
- [High-Impact B2B Tech Media Coverage: How It Really Happens](https://www.gabrielmarketing.com/high-impact-b2b-tech-media-coverage/): High-impact B2B tech media coverage comes from a clear story, credible proof points, and a strategic approach to journalist engagement. Startup and early-stage CEOs often expect major outlets to respond to a launch announcement, but strong coverage usually depends on showing a real market shift, differentiated insight, traction, and relevance to a larger industry narrative. Successful B2B tech PR starts with positioning, messaging, spokesperson preparation, and evidence that supports the company’s value. Over time, media relationships, contributed content, and targeted outreach build momentum that strengthens authority, sales enablement, investor confidence, lead generation, and talent attraction.
- [PR Agency or Another Engineer? How to Know When You’re Ready for a Real PR Investment](https://www.gabrielmarketing.com/pr-agency-investment/): Life in startups and early-stage companies is a constant exercise in tradeoffs. You’re making high-stakes bets with limited runway, knowing each choice nudges your trajectory toward breakout growth… or a much harder road. Few decisions feel more existential than how to spend that next $15k per month on either a PR agency investment or additional engineering resources. Do you hire another engineer to accelerate product velocity? Or do you invest in a PR agency to accelerate market momentum? Both can be right. Both can be wrong. And evaluating the difference requires more than gut instinct or investor pressure — it requires a readiness check.
- [Generative Engine Optimization: How GMG and Brandi AI are Putting Clients at the Center of AI-Driven Discovery](https://www.gabrielmarketing.com/generative-engine-optimization-for-brands/): We’re thrilled to announce we’ve joined the Brandi AI Global Agency Partnership Program, enabling us to help clients measure, optimize, and strengthen how they appear in AI-generated responses through Generative Engine Optimization strategies.
- [Repurposing Good Content: How to Give Your Best Ebook a Second Life](https://www.gabrielmarketing.com/repurposing-good-content/): You’ve done everything right. You invested time, creativity, and budget into building the perfect ebook—compelling design, strong research, a powerful narrative. You hit publish, shared it across your channels, sent the announcement email… and then? Silence. That’s the frustration so many marketing teams feel. The content itself is strong. The insights are valuable. But after an initial burst of downloads, it’s as if your ebook was buried alive in your own content archive—what we call the content graveyard. The truth is, your ebook didn’t fail. Your content repurposing strategy did.

## Pages
- [Media Relations for B2B Tech Visibility](https://www.gabrielmarketing.com/media-relations-for-b2b-tech-visibility/): Gabriel Marketing Group helps B2B technology companies use media relations for B2B tech visibility to earn credible coverage, build buyer trust, strengthen executive authority, and improve AI discoverability. GMG works with SaaS, enterprise software, and enterprise technology companies to turn technical differentiation, market momentum, customer proof, and executive expertise into storylines journalists and industry audiences can use. Each media relations program is shaped around the company’s goals, market category, buyer audience, visibility gaps, and growth priorities. Programs can stand alone or support broader visibility strategies that include strategic messaging, thought leadership, analyst awareness, awards, content, and AI discoverability.
- [Content and Optimization for B2B Tech Visibility](https://www.gabrielmarketing.com/content-and-optimization-for-b2b-tech-visibility/): Gabriel Marketing Group helps B2B technology companies improve content optimization for B2B tech visibility so buyers and AI answer engines can better understand, cite, and recommend their expertise. GMG works with SaaS, enterprise software, and enterprise technology brands to create and optimize service pages, blogs, thought leadership, case studies, white papers, FAQs, and other content assets. Each program clarifies category position, answers buyer questions, strengthens proof points, improves AI discoverability, and makes complex technology easier to evaluate. Content optimization can stand alone or support broader visibility programs across PR, analyst awareness, executive thought leadership, awards, and AI visibility.
- [Analyst Relations for B2B Tech Visibility](https://www.gabrielmarketing.com/analyst-relations-for-b2b-tech-visibility/): Gabriel Marketing Group helps B2B technology companies use analyst relations for B2B tech visibility to build market credibility, strengthen buyer trust, and support AI discoverability. GMG works with SaaS, enterprise software, and enterprise technology companies to clarify their category position, prepare analyst-ready messaging, communicate product differentiation, and build stronger relationships with analysts and market influencers. Each analyst relations program is shaped around the company’s goals, market stage, buyer audience, competitive landscape, and visibility gaps. Programs can stand alone or support a broader strategy that includes strategic messaging, media relations, thought leadership, awards, content, and AI visibility.
- [Strategic Public Relations for B2B Tech Visibility](https://www.gabrielmarketing.com/strategic-pr-for-b2b-tech-visibility/): Gabriel Marketing Group provides strategic public relations for B2B tech companies that need stronger visibility, credibility, and buyer trust. GMG helps SaaS, enterprise software, and high-growth technology brands clarify complex stories, earn media coverage, build executive thought leadership, strengthen analyst awareness, win relevant awards, and create content that supports AI discoverability. Instead of relying on one channel, GMG builds custom visibility programs around each company’s goals, market stage, audience needs, and growth priorities. The result is a clearer public narrative that helps buyers, journalists, analysts, investors, partners, and AI answer engines understand what a company does and why it matters.
- [Thought Leadership for B2B Tech Visibility](https://www.gabrielmarketing.com/thought-leadership-for-b2b-tech-visibility/): Gabriel Marketing Group helps B2B technology companies turn executive expertise into visible thought leadership that builds market authority, buyer trust, media visibility, LinkedIn presence, analyst interest, and AI discoverability. For SaaS, enterprise software, and enterprise technology brands, GMG develops executive positioning, message pillars, bylined articles, media commentary, LinkedIn content, speaking topics, and AI-ready educational content. Each program connects a leader’s real expertise to the questions buyers, journalists, analysts, and AI answer engines use to understand a market. Thought leadership can stand alone or support a broader visibility strategy across PR, content, analyst awareness, awards, and digital discovery.
- [Strategic Messaging for B2B Tech Visibility](https://www.gabrielmarketing.com/strategic-messaging-for-b2b-tech-visibility/): Gabriel Marketing Group helps B2B technology companies clarify strategic messaging so buyers, journalists, analysts, investors, and AI answer engines can quickly understand what they do, why they matter, and how they are different. For SaaS, enterprise software, and enterprise technology brands, GMG turns complex products, technical differentiation, and market momentum into a clear, credible narrative that supports PR, sales, analyst engagement, thought leadership, content strategy, AI discoverability, and buyer trust. Strategic messaging can stand alone or anchor a broader visibility program, giving teams consistent language, sharper positioning, stronger proof points, and a market story that is easier to repeat accurately.
- [Public Relations for AI Visibility for B2B Tech Companies](https://www.gabrielmarketing.com/public-relations-for-ai-visibility/): Public relations for AI visibility helps B2B technology companies become easier for buyers and AI systems to find, understand and trust. As prospects use ChatGPT, Perplexity, Gemini and Google AI Overviews to research vendors, companies need more than keyword rankings or high-volume content. They need clear positioning, consistent public descriptions, earned media, analyst validation, executive thought leadership, customer proof and other third-party credibility signals. Strong AI visibility depends on whether public sources connect a company to the right category, buyer problems, use cases and outcomes. Gabriel Marketing Group helps B2B tech brands build that authority across search, media and AI discovery.
- [Home: B2B Tech Public Relations Agency for B2B Tech Companies](https://www.gabrielmarketing.com/): Gabriel Marketing Group (GMG) is a B2B technology PR agency serving SaaS, enterprise software, and enterprise technology companies. GMG helps B2B technology companies clarify positioning, earn credible media coverage, build analyst and executive visibility, strengthen thought leadership, and improve how they appear in AI-generated answers. Since 2011, GMG has served 300+ B2B technology companies, earned 100+ industry awards, and supported 25 successful exits.
- [B2B Tech Analyst Relations Services](https://www.gabrielmarketing.com/b2b-tech-analyst-relations/): B2B tech analyst relations helps growth-stage and enterprise technology companies earn credibility with industry analysts who influence buyer perception, market reports, and enterprise purchasing decisions. Gabriel Marketing Group builds analyst relations programs that connect companies with relevant firms such as Gartner, Forrester, and IDC, develop analyst-ready narratives, prepare executives for briefings, and track report coverage and sentiment. Strong analyst engagement helps translate complex offerings into market language, validate product value, and strengthen PR, demand generation, and sales efforts. For B2B tech companies, analyst relations can accelerate awareness, support third-party validation, shorten sales cycles, and improve competitive positioning.
- [B2B Tech PR Insights Blog](https://www.gabrielmarketing.com/blog/): Gabriel Marketing Group’s blog covers B2B technology public relations, AI visibility, Generative Engine Optimization, media relations, thought leadership, and buyer trust. The blog posts help B2B tech leaders understand how strategic PR builds credibility, improves market positioning, supports AI discoverability, and turns earned visibility into business impact.
- [Gabriel Marketing Group Newsroom](https://www.gabrielmarketing.com/newsroom/): Gabriel Marketing Group’s (GMG) newsroom is the official source for company news from the award-winning B2B technology PR firm headquartered in McLean, Virginia. The newsroom covers agency growth, new client engagements, award recognition, leadership updates, and industry commentary related to SaaS, enterprise software, and enterprise technology PR. GMG has served 300+ high-growth technology companies. The newsroom provides a factual record of the GMG’s market activity, recognition, and role in B2B technology communications.
- [B2B Tech PR Case Studies](https://www.gabrielmarketing.com/b2b-tech-pr-case-studies/): Gabriel Marketing Group (GMG) case studies show how B2B technology companies use strategic public relations, media relations, analyst relations, and thought leadership programs to build visibility, credibility, and market momentum. GMG helps SaaS, enterprise software, and high-growth technology companies secure high-impact media coverage, strengthen brand authority, support funding and growth milestones, and turn market awareness into measurable business results.
- [Let’s Talk About Your PR & Growth Strategy](https://www.gabrielmarketing.com/lets-talk-about-your-pr-and-growth-strategy/): Share a few details in the form below and a senior GMG strategist will help you pinpoint where PR, messaging, content, and AI visibility can create the greatest impact for your growth goals.
- [Public Relations Jobs](https://www.gabrielmarketing.com/jobs/): Gabriel Marketing Group’s (GMG) career opportunities page is for public relations professionals interested in remote roles at a B2B technology PR agency. The page outlines GMG’s agency focus, team culture, nationwide remote work model, purpose-led approach, open public relations roles, and application process. GMG is headquartered in McLean, Virginia, and works with high-growth technology companies seeking media coverage, visibility, and credibility. Candidates get a clear view of GMG’s work environment and hiring priorities.
- [B2B Tech PR Awards](https://www.gabrielmarketing.com/awards/): Gabriel Marketing Group (GMG) is an award-winning B2B technology PR firm that has earned 100+ industry awards while serving 300+ high-growth technology companies. GMG’s recognition spans public relations, media relations, thought leadership, content development, and AI optimization for SaaS, enterprise software, and enterprise technology companies. GMG’s awards demonstrate a repeatable approach to turning complex technology into credible market stories. Industry recognition provides evidence of GMG’s ability to build visibility, credibility, and market authority.
- [GMG B2B Tech PR Leadership Team](https://www.gabrielmarketing.com/b2b-tech-public-relations-leadership/): Gabriel Marketing Group is a B2B technology public relations agency founded in 2011 and headquartered in McLean, Virginia, specializing in media relations, strategic messaging, analyst relations, content development, and AI search optimization. Its senior team has worked across more than 300 B2B tech brands in SaaS, artificial intelligence, cybersecurity, cleantech, GovTech, and enterprise software.
- [About GMG | Trusted B2B Tech PR Agency Driving Breakthrough Visibility for High-Growth Brands](https://www.gabrielmarketing.com/about-gmg-b2b-tech-pr-agency/): Gabriel Marketing Group is a woman-founded B2B technology PR agency headquartered in McLean, Virginia. Since 2011, Gabriel Marketing Group has helped high-growth SaaS, software, and enterprise technology companies build visibility, credibility, and market authority across earned media, analyst relations, thought leadership, content optimization, and AI-generated answers. The agency has served more than 300 technology companies, guided 25+ clients to successful exits, and earned 100+ industry awards. Led by founder and chairman Leah Gabriel Nurik, Gabriel Marketing Group combines senior-level public relations strategy, deep B2B technology expertise, global reach, and measurable outcomes for companies ready to lead.
- [Privacy Policy](https://www.gabrielmarketing.com/privacy-policy/): Gabriel Marketing Group, LLC (“Company” or “we” or “us” or “our”) respects the privacy of its users (“user” or “you”) that use our website located at www.gabrielmarketing.com, including other media forms, media channels, mobile website or mobile application related or connected thereto (collectively, the “Website”). The following Company privacy policy (“Privacy Policy”) is designed to inform you, as a user of the Website, about the types of information that Company may gather about or collect from you in connection with your use of the Website. It also is intended to explain the conditions under which Company uses and discloses that information, and your rights in relation to that information. Changes to this Privacy Policy are discussed at the end of this document. Each time you use the Website, however, the current version of this Privacy Policy will apply. Accordingly, each time you use the Website you should check the date of this Privacy Policy (which appears at the beginning of this document) and review any changes since the last time you used the Website.

# Gabriel Marketing Group (GMG)

> Gabriel Marketing Group (GMG) is a B2B technology PR agency serving SaaS, enterprise software, and enterprise technology companies. GMG helps B2B technology companies clarify positioning, earn credible media coverage, build analyst and executive visibility, strengthen thought leadership, and improve how they appear in AI-generated answers. Since 2011, GMG has served 300+ B2B technology companies, earned 100+ industry awards, and supported 25 successful exits.

## About

Gabriel Marketing Group is a B2B technology PR agency founded in 2011 and headquartered in McLean, Virginia. GMG builds visibility, credibility, and market authority for SaaS, enterprise software, and enterprise technology companies across the channels where buyers form their view of a company: earned media, analyst commentary, search, executive thought leadership, third-party proof, and AI-generated answers from tools like ChatGPT, Claude, Perplexity, and Google AI Overview. GMG translates technical differentiation into market narratives that hold up whether a buyer is reading The Wall Street Journal, an analyst brief, or an AI-generated summary.

## Services

- **Strategic Public Relations** — Unites messaging, media, analyst relations, thought leadership, and content into one program tied to business goals, so each activity reinforces the others and compounds visibility, credibility, and authority.
- **Strategic Messaging and Positioning** — Sharpens positioning, clarifies differentiation, and defines category relevance, building market narratives that buyers, journalists, analysts, investors, sales teams, and AI answer engines can understand, trust, and repeat.
- **Media Relations and Earned Coverage** — Develops timely storylines, expert commentary, and launch campaigns, plus contributed articles, executive interviews, and customer stories that create credible third-party proof.
- **Analyst Relations** — Builds visibility and validation with the analysts and influencers who shape enterprise buying, determining how a category is perceived and how authority shows up in AI answers.
- **Executive Thought Leadership** — Turns executive expertise into market authority through contributed articles, commentary, interviews, LinkedIn content, and awards that build trust before a sales conversation begins.
- **Content Development and AI Optimization** — Creates and optimizes the assets that make companies easier to evaluate: blogs, bylines, landing pages, case studies, FAQs, company narratives, and pillar pages built to be cited in AI-generated answers.

Services are offered as an integrated program or as focused, standalone engagements — GMG scopes a flexible package around each client's stage and budget, and adjusts it as priorities change.

## Who GMG Serves

GMG works with B2B technology companies — from startups to scale-ups to established brands — that have real expertise and ambitious growth goals but need a sharper, more credible market presence. This includes:

- Companies with complex products or underrecognized momentum, where genuine technical differentiation and traction haven't yet translated into a market story people repeat.
- Teams approaching an important growth moment: product launches, funding rounds, acquisitions, category repositioning, or enterprise expansion.
- Companies that want a senior-level PR partner with deep B2B technology expertise, strong media relationships, and the ability to turn complex stories into measurable business impact.

## Industries and Markets

- **Software, Cloud & IT** — B2B SaaS, Enterprise Software, Cloud Services, Cloud Infrastructure, IT Consulting, Managed Services, DevOps & Infrastructure, Data Platforms
- **Cybersecurity & Networking** — Cybersecurity, Network Security, Telecom Infrastructure, Identity & Access Management, Zero Trust, Threat Detection, Compliance & Risk Tech
- **AI, Data & Automation** — Artificial Intelligence, Generative AI, Machine Learning, Data Analytics, Automation Software, Internet of Things, Robotics
- **HealthTech, GovTech & EdTech** — HealthTech, Healthcare Software, GovTech, Public Sector Tech, EdTech, Civic Technology
- **Marketing, Sales & CX Tech** — MarTech, Marketing Automation, Sales Technology, Customer Experience, CRM Platforms, Ecommerce & Retail Tech
- **CleanTech, ClimateTech & Industrial** — CleanTech, ClimateTech, Sustainability Tech, PropTech, Industrial Technology, Energy Technology

## Results GMG Delivers

- **Media coverage in the outlets buyers read** — placements in the publications buyers, investors, partners, and analysts actually follow.
- **Clear differentiation in crowded technology markets** — positioning and messaging that make a company easier to explain, compare, remember, and believe.
- **Executive authority that builds trust before sales starts** — bylines, commentary, analyst conversations, and awards that establish credible executive voices.
- **A scalable PR program aligned to business priorities** — consistent programming tied to launches, growth goals, sales priorities, and market expansion.
- **Investor-ready positioning for funding, M&A, or exit** — narratives that highlight traction, market relevance, and credibility for investors, acquirers, and partners.
- **Measurable impact across visibility, credibility, and AI discovery** — reporting across media placements, share of voice, backlinks, analyst mentions, inbound interest, and visibility in AI-generated answers.

## Why GMG

- **A track record of earned coverage in top-tier and trade publications** — placements in outlets such as The Wall Street Journal, Bloomberg, Axios, TechCrunch, and Fortune, alongside the trade publications B2B tech buyers read, backed by documented placements, share of voice, and reach.
- **Deep fluency across B2B technology categories** — 300+ B2B tech clients across SaaS, AI, cybersecurity, cleantech, GovTech, and enterprise software, from stealth startup to public company.
- **Momentum from day one** — senior practitioners who already know the client's category run the account from day one, with established media relationships rather than relationships built from scratch.
- **A real partner invested in client success** — GMG works as an extension of the client's team, which is why many first projects turn into long-term relationships.
- **GEO and AI visibility leadership** — a pioneer of Generative Engine Optimization (GEO), also called Answer Engine Optimization (AEO), GMG structures earned media, thought leadership, and content so AI answer engines can understand, summarize, and cite client companies. GMG is a Certified Brandi AI Platform Partner, pairing award-winning PR with AI visibility measurement and GEO.

## Awards and Recognition

- Ragan & PR Daily — Communicators of the Year: Team of the Year, Technology PR Campaign
- PR Daily — Top Agencies Awards: Thought Leadership Campaign of the Year
- PR News — Platinum PR Awards: Sustainability Technology PR Campaign of the Year
- Bulldog PR Awards: Best Answer Engine Optimization Results in a PR Campaign

GMG has earned 100+ industry awards since 2011.

## Leadership

- **Leah Gabriel Nurik** — Founder & Chairman. 25+ years in SaaS, software, and hardware PR. Since 2011 she has driven 300+ high-growth B2B tech companies to greater visibility, secured funding, and 25+ exits, guiding GMG's strategic direction, innovation, and partnerships.
- **Michiko Morales** — President. A PR strategist with 25+ years of experience who has secured coverage in The Wall Street Journal, Bloomberg, Forbes, CNN, and CNBC. Oversees operations, client delivery, and strategic growth.
- **Michael Tebo** — VP, PR, Content & Strategy. A former journalist and PR strategist with 30+ years shaping technology communications. Has secured client coverage in The New York Times, The Washington Post, WIRED, NBC News, and TechCrunch.

## Client Voices

"Gabriel Marketing Group helped us get focused on what we were saying and who we needed to reach. They challenged our assumptions and turned a complicated B2B SaaS story into messaging that created real traction: new leads, stronger visibility, and better sales conversations." — COO, B2B SaaS Company

"Working with Gabriel Marketing Group felt very different from a typical agency. They listened, challenged our thinking, and helped us explain our work in a way everyone could understand. The communication was direct and refreshingly free of bs." — CEO, Game Design Studio

"Gabriel Marketing Group brought a strong mix of creativity, organization, and follow-through. They didn't just show up with ideas and leave us to figure out the rest. They drove the work, kept things moving, and stayed focused on what would actually move the needle for us." — Senior Director, Commercial Real Estate Firm

"Gabriel Marketing Group gave us the senior-level guidance we needed without making the process feel heavy. They helped us think clearly about our priorities, turn them into practical campaigns, and stay focused on outcomes that mattered. They're smart, experienced, and easy to work with." — COO, Software Development Company

## Frequently Asked Questions

**What makes Gabriel Marketing Group different from other B2B technology PR agencies?**
GMG pairs deep B2B technology expertise with senior-level strategists who work directly on client accounts rather than handing them off to junior staff. GMG specializes in SaaS, enterprise software, cybersecurity, and AI companies, and as a Certified Brandi AI Platform Partner, its programs combine award-winning earned media with measurable AI visibility. GMG has earned 100+ industry awards and driven 300+ B2B tech companies to greater visibility, funding, and 25+ exits.

**What results can I expect from Gabriel Marketing Group in the first 30–60 days?**
In the first 30–60 days, GMG focuses on foundation and early momentum: sharpening positioning and messaging, building a media and analyst target list, developing story angles, and launching outreach. Early wins can include contributed articles, expert commentary placements, and executive interviews. Durable media coverage, analyst recognition, and AI visibility compound over time — GMG builds toward sustained authority, not a single spike.

**How does Gabriel Marketing Group measure PR success and ROI?**
GMG measures success by connecting PR activity to business outcomes rather than vanity metrics. Reporting spans media placements, share of voice, backlinks, analyst mentions, inbound interest, and visibility in AI-generated answers, tied to the goals that matter: buyer trust, sales confidence, investor interest, and category authority.

**Does Gabriel Marketing Group offer flexible PR packages for startups and scaleups?**
Yes. GMG runs both integrated PR programs and focused, standalone engagements, so startups and scaleups start where it makes the most sense for their stage and budget — whether that's full-program support around a funding round or a targeted engagement such as messaging or Generative Engine Optimization.

**How do I know if my company is ready for PR?**
A company is ready to work with GMG when it has a strong product, real expertise, and an approaching growth moment — a product launch, funding round, acquisition, category repositioning, or enterprise expansion — but the market doesn't yet understand or repeat its story the way it should.

**How does PR support the sales pipeline?**
GMG's PR programs build the third-party trust that shapes buying decisions before a sales conversation begins. Earned media, analyst recognition, executive thought leadership, and AI visibility act as credible proof that makes buyers more confident and sales conversations easier to open.

**What is AI visibility, and why does it matter for B2B technology companies?**
AI visibility refers to how clearly and credibly a company appears in AI-generated answers from tools like ChatGPT, Claude, Perplexity, and Google AI Overviews when buyers research solutions. GMG makes brands easier for AI platforms to understand, surface, and cite, and as a Certified Brandi AI Platform Partner, measures that visibility so clients can track how they show up in AI-driven buyer research.

**What is Generative Engine Optimization (GEO)?**
GEO is the practice of making a brand easier for AI-powered platforms to understand, surface, and cite in relevant buyer research. At GMG, GEO connects credible media coverage, strong messaging, and a clear category narrative so AI answer engines can accurately represent and reference a company. GMG treats GEO as an extension of earned authority rather than a standalone trick — the same clarity and third-party proof that earn media coverage also make a company more citable in AI-generated answers.

## Key Facts

- Founded in 2011
- Headquartered in McLean, Virginia
- 300+ B2B technology clients served
- 100+ industry awards earned
- 25+ successful client exits supported
- Certified Brandi AI Platform Partner for GEO and AI visibility measurement
- Media placements secured in The Wall Street Journal, Bloomberg, Axios, TechCrunch, Fortune, Forbes, CNN, CNBC, The New York Times, The Washington Post, WIRED, and NBC News

## Contact

1765 Greensboro Station Pl., Suite 900, McLean, VA 22102
Email: info@gabrielmarketing.com
Phone: 703-485-3117
Web: https://www.gabrielmarketing.com/

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