Category: How To

How to Get the Most Out of Your Partnership with a B2B Tech PR Firm

Posted on

05/13/2025

by

Michael Tebo

A successful partnership with a B2B tech public relations (PR) firm can amplify your brand’s voice, boost visibility, and drive long-term impact. But strong results don’t just come from the PR firm’s expertise—they come from a collaborative, transparent relationship built on mutual respect and

How To Present Your PR Wins Effectively in the Board Room

Posted on

02/28/2023

by

Michiko Morales

How to Present Your PR Wins Effectively in the Board Room At a time when budgets are increasingly constrained, knowing how to effectively quantify and communicate the value of PR to CEOs, executives and board members is essential. Even if you wholeheartedly believe in

The Do’s and Don’ts of Social Media PR for Tech Companies

Posted on

07/01/2020

by

Michael Tebo

Long gone are the days of waking up every morning and waiting for the local newspaper to arrive at your doorstep. Today, you wake up, grab your cell phone, open Twitter and read your first piece of news before you even leave the comfort

How to Communicate Effectively During the COVID-19 Crisis

Posted on

03/26/2020

by

Michiko Morales

It’s been a fast-moving and uncertain couple of weeks as we all navigate a new normal due to the coronavirus pandemic. As technology companies adjust to the nationwide shutdown, the importance of having a clear, strategic public relations strategy in place is now paramount.

How to Maximize Your Big Press Moment with These Must-Know PR Strategies

Posted on

10/04/2019

by

Michael Tebo

Whether you like it or not, if you’re running a business, you will be placed in the media spotlight. Not only that – don’t you want to be a part of the buzz? Regardless of your reason for making headlines, you need to be

How Tech PR Firms Increase Brand Awareness with Targeted Trade Coverage

Posted on

03/15/2019

by

Michael Tebo

“I want to be in The New York Times!” If I had a dollar for every time a CEO made this declaration during a kickoff meeting, I’d probably be in Jamaica right now. But I digress… It’s natural for clients to want to command

How to Pivot to a Mission-Based Public Relations Strategy

Posted on

03/01/2019

by

Michiko Morales

Every company wants to make money. You know it, I know it and customers know it. That makes it boring. If your sole, driving mission is to make money, you’re no different than any of your competitors. And with so many businesses making noise

How to Launch a PR Strategy for Your Tech Startup in Six Simple Steps

Posted on

04/12/2018

by

Michiko Morales

You’ve got a whiz-bang product that will shake up the market. You’ve got a new round of funding to keep the lights on and the company growing. You’ve got a great executive team and talented employees. Now all you need is to establish the

How to Ace Your Next Media Interview: 8 Essential Tips for Success

Posted on

03/21/2016

by

Michiko Morales

Media interviews can be nerve-wracking. But did you know that the fear of public speaking, Glossophobia, is America’s No.1 phobia? Most surprisingly, it’s ranked higher than a fear of death or spiders, which are ranked No. 2 and No. 3, respectively. I’ve experienced it