GMG Leadership Team — B2B Tech PR Leaders Who Shape Strategy & Deliver Results
GMG · B2B TECH PR LEADERSHIP

Gabriel Marketing Group's Leaders Who Shape Strategy and Deliver Results

GMG's senior leadership team drives measurable outcomes for high-growth B2B technology companies.

Gabriel Marketing Group is a B2B technology public relations agency founded in 2011 and headquartered in McLean, Virginia, specializing in media relations, strategic messaging, analyst relations, content development, and AI search optimization. Its senior team has worked across more than 300 B2B tech brands in SaaS, artificial intelligence, cybersecurity, cleantech, GovTech, and enterprise software.

01 HOW BUYERS DECIDE

Why Leadership Experience Matters in B2B Tech PR

In a market where credibility and speed determine growth, the quality of a PR agency's leadership team can make or break a company's strategy. At GMG, the senior leaders shape strategy, sharpen positioning, and deliver measurable outcomes that drive market impact.

THE COMMON MODEL

Win the business, hand it off

At many agencies, senior leaders win the business and then hand it off to junior staff for execution. The thinking that sold the engagement rarely survives to the day-to-day work.

THE GMG MODEL

Strategy and execution, same hands

GMG works differently: the same senior leaders who shape a client's strategy are the ones who carry it out on the account. There is no drop-off between the pitch and the day-to-day.

02 LEADERSHIP TEAM

Gabriel Marketing Group's Senior Leaders

Over more than a decade, GMG's senior leadership team has served 300+ clients, guided 25+ successful exits, and earned 100+ industry awards for excellence.

Leah Gabriel Nurik, Founder & Chairman of Gabriel Marketing Group
FOUNDER & CHAIRMAN

Leah Gabriel Nurik

Leah founded Gabriel Marketing Group in 2011 on a simple conviction: B2B tech companies deserve a PR partner that understands their market as well as they do, and delivers outcomes that show up in the business, not just the clip count. More than a decade later, that conviction has produced 300+ clients served, 25+ successful client exits, and 100+ awards for campaign effectiveness.

For founders, CEOs, and CMOs, Leah's value shows up at make-or-break moments: naming a new category, framing a Series A story for investors, or shaping the narrative around an acquisition. Her 25+ years across tech PR, SaaS marketing, and corporate communications include growing Motorola's field mobility applications business from $25 million to $250 million in annual revenue and advising hundreds of partners on product marketing and growth strategy.

As Chairman, Leah sets GMG's strategic direction and builds the analyst and industry relationships — including with Gartner and Forrester — that open doors for clients. Recognized as a PR News "One to Watch," a DC Inno "50 on Fire" innovator, and a SmartCEO BRAVA Award winner, she advises clients at the highest-stakes inflection points of their growth, from first funding round to successful exit.

Michiko Murakami Morales, President of Gabriel Marketing Group
PRESIDENT

Michiko Murakami Morales

Michiko (Michi) Murakami Morales is the reason GMG clients consistently land the placements that move markets: the Wall Street Journal feature, the CNBC segment, the Forbes 30 Under 30 listing, the analyst briefing that puts a company on Gartner's radar. Over 25+ years she has earned that kind of coverage, and she brings the same instinct for what makes a story resonate to every account GMG runs.

Having led integrated campaigns at top PR firms and run her own tech-focused consultancy, Michi translates complex B2B stories into narratives that earn attention, build authority, and drive demand. She knows what separates campaigns that generate noise from campaigns that move pipeline, and she builds GMG's delivery around the latter.

Since joining GMG in 2014, Michi has been central to the agency's growth and its record of award-winning results. As President, she oversees operations, client delivery, and strategic growth — ensuring that the senior-level thinking clients are promised is the senior-level work they actually receive, at every stage from initial strategy through the placements and milestones that define success.

Michael Tebo, Vice President of Public Relations, Content & Strategy at Gabriel Marketing Group
VP, PUBLIC RELATIONS, CONTENT & STRATEGY

Michael Tebo

Michael Tebo lands GMG clients the kind of coverage that changes how a market sees them — and gives them the words to back it up. With 25+ years spanning journalism, corporate affairs, and agency leadership, he has secured top-tier placements in The New York Times, The Wall Street Journal, The Washington Post, Bloomberg News, and WIRED, and on NBC News, ABC News, and NPR, among others.

Michael's value is the rare combination of a journalist's news judgment, a strategist's view of the bigger picture, and a writer's command of the page. As a former reporter, he knows what makes editors say yes; as a writer, he knows how to say it. That dual skill set shows up across pitches, bylines, thought leadership, executive messaging, and long-form content.

On the agency side, Michael has worked with companies including Microsoft, Lockheed Martin, and Cisco, as well as nonprofits such as the World Wildlife Fund. He previously led corporate affairs for American Honda Motor Company and held senior PR roles at Georgetown University and Resources for the Future. As VP, he leads media relations strategy, strategic messaging, and content development.

CLIENTS SERVED01

300+

B2B tech brands across SaaS, AI, cybersecurity, cleantech, GovTech, and enterprise software.

SUCCESSFUL EXITS02

25+

Clients guided to acquisition, with narrative shaped through the transaction.

AWARDS03

100+

Recognitions for campaign effectiveness and communications excellence.

EXPERIENCE04

25+ yrs

Per principal, across tech PR, journalism, and corporate communications.

DIRECT ACCESS
Work with the principals, not a layer of account managers

The people with the judgment to act are the people who pick up.

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03 WHY GMG

What Sets GMG's B2B Tech PR Leadership Apart

Founders, CEOs, and CMOs don't need another vendor. They need a partner who shows up with judgment, candor, and relationships earned over a career.

01

Honest counsel, not just execution

GMG's leaders advise as much as they execute. They will tell a client when a story won't land, when a message needs sharpening, or when a different angle will serve better. As one put it, the team's communication is "direct, thoughtful, and refreshingly free of bs" (CEO, Game Design Studio).

02

Deep fluency across B2B tech categories

Work across 300+ B2B tech companies in SaaS, AI, cybersecurity, cleantech, GovTech, and enterprise software — from stealth startup to public company — means the team already speaks the language of a client's buyers, analysts, and investors.

03

Direct access to senior leaders

A press opportunity or a fast-moving news cycle won't wait until Monday. Clients work directly with the firm's principals, so when something time-sensitive hits, the people with the judgment to act are the people who pick up.

04

Steady judgment at critical moments

Product launches slip, a story turns negative, an acquisition needs careful handling. GMG's leaders have navigated these inflection points across hundreds of companies, and clients lean on them precisely because they stay steady under pressure.

05

Relationships with journalists and analysts

Over 25+ years, GMG's leaders have built direct relationships with the journalists, editors, and analysts who decide what gets covered — extending to the analyst community, including Gartner and Forrester. Clients benefit from them on day one.

06

A hands-on team clients trust

"They are strategic when you need strategy, hands-on when you need execution" (COO, B2B SaaS Company). "They drove the work, kept things moving, and made the process easy for our team" (Senior Director, Commercial Real Estate Firm).

07

The team does what it says it will do

The recurring theme across client accounts is simple: the Gabriel Marketing Group team follows through, which clients frequently cite as the foundation of long-term trust.

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Work with GMG's B2B Tech PR Leadership Team

GMG's executive team builds the visibility, credibility, and influence your B2B tech company needs to grow. Let's talk.

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